Crossover International Company Ltd. - New York, NY

posted 25 days ago

Full-time - Mid Level
Remote - New York, NY
Fabricated Metal Product Manufacturing

About the position

The AI Marketing Manager at IgniteTech is responsible for revolutionizing marketing strategies by integrating AI into every aspect of the marketing funnel. This role focuses on creating intelligent, data-driven systems that enhance customer engagement and optimize outreach. The position emphasizes building a scalable marketing engine that leverages AI for personalized customer journeys and real-time optimization, rather than merely managing campaigns.

Responsibilities

  • Develop comprehensive marketing strategy plans that incorporate AI tools to deliver engagement at scale.
  • Drive the entire marketing funnel with AI-powered omnichannel delivery, reporting, and optimization.
  • Leverage AI-driven CRM tools (such as HubSpot) to automate marketing tasks, manage customer relationships, and personalize interactions.
  • Enhance marketing efficiency and effectiveness through AI integration, leading to increased customer retention, better-targeted campaigns, and improved content quality and volume.

Requirements

  • At least 3 years of B2B marketing experience.
  • Professional experience integrating AI tools into marketing strategies.
  • Previous success executing digital marketing campaigns across multiple channels (SEO, social media, email) in the B2B software industry.
  • Professional experience using HubSpot.
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