AI Powered GTM Analyst

About the position

The AI-Powered GTM Analyst is crucial for leveraging artificial intelligence (AI) to analyze data, generate insights, and optimize go-to-market strategies. This position requires a blend of analytical expertise, technical skills, and a strong understanding of sales processes and customer lifecycle management. The analyst will develop and implement AI-driven solutions to improve efficiency, measure revenue growth, and enhance overall GTM effectiveness using the AI tools.

Responsibilities

• Collect, clean, and analyze data from various sources (CRM, sales data, marketing platforms, etc.) to identify trends, patterns, gaps and opportunities.
• Develop and maintain dashboards and reports to track key GTM metrics and provide actionable insights to stakeholders.
• Utilize statistical analysis and data visualization techniques to present findings clearly and concisely.
• Design, develop, and implement AI/ML models to automate processes, predict outcomes, and improve decision-making.
• Apply AI techniques such as predictive modeling, natural language processing, and machine learning to optimize sales forecasting, lead scoring, customer segmentation, and other GTM activities.
• Collaborate with engineering and data science teams to deploy and scale AI solutions.
• Analyze the effectiveness of current GTM strategies and identify areas for improvement.
• Use AI-driven insights to recommend and implement changes to sales processes, marketing campaigns, and customer engagement strategies.
• Support sales teams by providing AI-powered tools and information to enhance their performance.
• Work closely with sales, marketing, customer success, and other departments to understand their needs and provide data-driven support.
• Communicate complex technical concepts to non-technical stakeholders.
• Present findings and recommendations to management and other key decision-makers.

Requirements

• Bachelor's degree in a quantitative field (e.g., statistics, mathematics, computer science, economics) or a related field. Master's degree preferred.
• Proven experience in data analysis, reporting, and AI/ML development.
• Experience in a sales or marketing environment, with a focus on GTM strategies, is highly desirable.
• Strong proficiency in data analysis tools and programming languages (e.g., SQL, Python).
• Experience with machine learning frameworks and libraries (e.g., scikit-learn, TensorFlow, PyTorch).
• Familiarity with CRM systems (e.g., Salesforce) and data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Detail-oriented with a focus on accuracy and quality.

Benefits

• Generous Vacation Days: Take the time to recharge, explore new adventures, or simply relax.
• Sick Days: Your health comes first! Enjoy paid time off to recover and focus on wellness.
• Paid U.S. Holidays: Celebrate and unwind on national holidays with fully paid time off.
• ROLLER Recharge Days: Dedicated days where we all step back, refresh, and disconnect together.
• Holiday Office Closure (role dependent): Allocated days off during the holiday season to enjoy with family and friends.
• Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly.
• Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
• 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
• 401(k) plan as well as health insurance.
• Work with a driven, fun, and switched-on team that likes to raise the bar in all we do.
• Individual learning & development budget plus genuine career growth opportunities as we continue to expand!