AI & SEO Manager

$115,000 - $130,000/Yr

Shrm - Alexandria, VA

Full-time - Mid Level

Alexandria, VA

10,001+ employees

Professional, Scientific, and Technical Services

About the position

SHRM is seeking a Web SEO Manager with AI expertise to lead and execute the search strategy across SHRM's web properties. This role involves both direct execution of SEO initiatives and collaboration with internal teams, developers, and external agencies to enhance search performance. The manager will focus on traditional SEO tactics as well as AI-driven search trends, leveraging AI tools to optimize content and improve SERP performance.

Responsibilities

• Develop and implement comprehensive SEO strategies to drive organic traffic, focusing on both on-page and off-page SEO best practices.
• Conduct AI-enhanced keyword research and leverage AI-powered tools to identify competitive analysis, SEO audits, and content optimization opportunities.
• Act as the AI search expert, providing insights into how AI algorithms influence search engine behavior and how SHRM can adapt its web strategy to improve performance.
• Partner with developers and external agencies to drive SEO initiatives.
• Interface with IT and web development teams to ensure AI-enhanced SEO fixes, schema markup, and updates are implemented correctly and efficiently.
• Provide data-based SEO recommendations for content development, identifying content gaps and search phrases with high AI-driven search potential.
• Stay current on the evolving role of AI in search algorithms and provide recommendations to enhance the website's visibility.
• Create and deliver regular SEO performance reports.
• Research and implement AI-driven solutions that accelerate SEO learnings, automate processes, and enhance overall search performance.

Requirements

• Bachelor's degree in Marketing, Computer Science or a related field.
• 4+ years of experience in SEO strategy and execution, with a proven track record of driving organic growth through both on-page and off-page SEO.
• Experience working directly with web development teams and agencies to implement SEO best practices and fixes.
• Experience with AI-powered SEO tools and an understanding of how AI impacts search engine behavior and optimization strategies.
• In-depth understanding of on-page, technical, and off-page SEO strategies and best practices, with a focus on AI-driven search trends.
• Expertise in keyword research, link-building strategies, and AI-enhanced content optimization for SEO.
• Familiarity with AI-powered SEO tools and approaches to optimize web content and search strategies.
• Proficiency in SEO tools such as Google Search Console, Adobe Analytics, SEMrush, Moz, Screaming Frog, or similar platforms.
• Strong knowledge of HTML, CSS, and basic web development concepts to effectively communicate with developers and troubleshoot technical issues.
• Strong analytical skills with the ability to interpret data, identify trends, and deliver actionable insights.
• Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to non-technical teams.

Benefits

• Dental insurance
• Vision insurance
• Professional growth and development
• Health savings
• Flexible spending
• Retirement
• Open leave
• Annual discretionary bonus and incentives