Stellantis - Lake Angelus, MI
posted 9 days ago
Full-time - Mid Level
Hybrid - Lake Angelus, MI
Transportation Equipment Manufacturing
About the position
The Experiential and Tier III Brand Marketing Manager will oversee marketing strategies for new vehicle launches and customer demand sustainment efforts. This role involves managing vendor partnerships, leading experiential activities, and ensuring effective communication with dealers. The Manager will also be responsible for the co-op program, ensuring all funds are utilized by year-end, and monitoring program effectiveness to enhance brand and product awareness.
Responsibilities
- Manage current and future programs for new vehicle launches and customer demand sustainment efforts.
- Define and optimize marketing strategies for the brand.
- Champion key vendor partnerships and lead comprehensive T1 & T3 experiential activities.
- Ensure effective communication with dealers regarding marketing initiatives.
- Oversee the entire co-op program and ensure all funds are exhausted by the end of each calendar year.
- Monitor dealer documentation for co-op related claims.
- Develop brand and product awareness at both Regional and National levels.
- Analyze program effectiveness and efficiency to make data-driven recommendations to Senior Leadership.
- Utilize data to identify market trends and propose results-driven initiatives.
Requirements
- Proven experience in brand marketing management, particularly in the automotive industry.
- Strong analytical abilities to assess market trends and program effectiveness.
- Excellent presentation and communication skills.
- Creative thinking and flexibility in time management.
- Ability to thrive in a fast-paced, ambiguous work environment.
Nice-to-haves
- Experience with digital marketing and social media engagement.
- Familiarity with experiential marketing strategies.
- Knowledge of customer loyalty programs and their implementation.
Benefits
- Hybrid work environment allowing flexibility in work location.
