Alibaba International Digital Commerce Group-Product Marketing Lead-Sunnyvale

$147,000 - $242,200/Yr

Alibaba Group - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

Professional, Scientific, and Technical Services

About the position

As the Product Marketing Lead at Alibaba International Digital Commerce Group, you will spearhead the social media strategy for a newly launched AI product. This role involves driving engagement, growth, and brand awareness through effective go-to-market strategies and compelling content creation. You will collaborate with various teams to ensure consistent messaging and leverage your understanding of the technical landscape to enhance our marketing efforts.

Responsibilities

• Develop and execute a comprehensive GTM strategy for our newly launched Ai product.
• Create, curate, and manage daily content (including text, images, and videos) that aligns with our brand voice and marketing goals.
• Monitor, analyze, and report on social media performance using analytics tools, and adjust strategies based on insights.
• Engage with our online community, responding to comments, mentions, and direct messages to foster a strong connection with our audience.
• Collaborate with cross-functional teams, including product, sales, and customer support, to ensure consistent messaging and branding.
• Stay up-to-date with the latest trends and best practices in social media and apply this knowledge to our strategy.
• Utilize basic technical skills to manage social media tools, dashboards, and any necessary integrations.

Requirements

• Proven solid experience managing and growing a Twitter account for a brand, preferably in the tech space.
• Strong writing and communication skills with a creative flair.
• Basic technical skills (e.g., familiarity with APIs, social media management tools, or basic coding is a plus).
• Data-driven mindset with the ability to analyze metrics and tweak strategies accordingly.
• Entrepreneurial spirit with a passion for startups and innovation.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.

Nice-to-haves

• Experience in B2B sector knowledge is a plus.

Benefits

• Competitive salary and equity options.
• A dynamic and supportive work environment with opportunities for growth.
• The chance to be part of an innovative company making a real impact.