Amazon PPC Specialist

About the position

The Amazon PPC Specialist role focuses on managing and optimizing Amazon PPC campaigns for various CPG brands. The position requires a data-driven approach to enhance campaign performance, drive revenue growth, and maintain strong client relationships. The specialist will be responsible for executing strategies that meet and exceed key performance indicators (KPIs) while continuously learning and adapting to new trends in the digital marketing landscape.

Responsibilities

• Full understanding and execution of Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Plan, manage, and execute Amazon PPC Campaigns for multiple clients simultaneously.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size.
• Communicate with those clients on at least a weekly basis, providing quality and frequent cadences.
• Present quarterly forecasting and performance to all brands in your book of business.
• Leverage all analytical and reporting tools available to extract maximum value from available information.
• Create and analyze performance reports to inform relevant teams.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

Requirements

• 2-4 years of Amazon PPC experience for CPG brands.
• A track record in driving success in multiple KPIs for your CPG brands, including ROAS, Total Sales Growth, CAC, etc.
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
• Excellent organization, tactical, analytical/data management, Excel, and communication skills.