Americas Consulting Marketing Event and Experiences Leader, Associate Director

$127,300 - $245,000/Yr

Ernst & Young - Providence, RI

Full-time - Mid Level

Providence, RI

Professional, Scientific, and Technical Services

About the position

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better. Join us and build an exceptional experience for yourself, and a better working world for all. The exceptional EY experience. It's yours to build. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. As the Associate Director - Americas Consulting Marketing Event and Experiences Leader, you will play a critical role in shaping and advancing EY Consulting's brand and relationships within the market. In this role, you will develop and oversee the strategy to drive engagement, impact, and revenue through events. You will be responsible for establishing and growing an Events team, fostering innovation and collaboration to deliver exceptional event experiences aligned with EY Consulting's goals. Your passion for delivering unparalleled events and experiences to external audiences will be essential. This role encompasses the end-to-end event strategy, collaborating closely with the Demand Generation team to ensure that events are integrated into the longer-term marketing plans. At EY, the event is just the beginning; how we interlace it into broader marketing plans is critical to success. You will be a strategic thinker who can connect the dots across our entire ecosystem from product and services to alliances to our sales and market-facing teams. Your general responsibilities will include developing and implementing a comprehensive events strategy to align with EY Consulting's growth objectives, overseeing the design and delivery of sponsorships and experiences that build EY's reputation, and managing relationships with third-party hosts, vendors, and destination marketing companies. You will grow and lead a team of event professionals to deliver high-quality events from initial concept through execution and post-event evaluation. Collaboration will be key, as you will work cross-functionally with internal teams to integrate event initiatives into broader organizational strategies and initiatives. You will also manage post-event duties such as debriefs, expense processing, and event success assessments, serving as a brand ambassador throughout the process.

Responsibilities

• Develop and implement a comprehensive events strategy to align with EY Consulting's growth objectives.
• Oversee the design and delivery of sponsorships and experiences that build EY's reputation and deepen relationships with clients and prospects.
• Negotiate sponsorship levels with approved funding levels and manage contract compliance review process.
• Work closely with third-party hosts, vendors, and destination marketing companies to ensure quality and on-time deliverables for sponsored events.
• Grow and lead a team of event professionals to deliver high-quality events from initial concept through execution and post-event evaluation.
• Collaborate cross-functionally with internal teams to integrate event initiatives into broader organizational strategies and initiatives.
• Manage relationships with business, marketing teams, EY approved vendors, compliance, and other key stakeholders to deliver a 'best in class' event experience.
• Host regular planning calls with key stakeholders and event planning team.
• Leverage all EY Consulting brand components in event and sponsorship activities.
• Perform post-event duties such as debriefs, expense processing, invoice reconciliation, and event success assessments.

Requirements

• 10-12 years of related work experience
• Demonstrated people management experience
• Established track record of creating and delivering successful events from inception to finish
• Ability to manage multiple workstreams simultaneously using project management tools and Microsoft Office Suite
• Detail-oriented with excellent project management, financial acumen, and negotiating skills
• A startup mentality with a bias toward action and the ability to flex in a fast-paced environment
• Demonstrated ability to ideate and create new events and experiences based on business needs
• Strong understanding and practice of external event strategy ideally in a B2B environment
• Strong written, verbal, and visual communication skills
• Experience working in both virtual and in-person event environments, and managing internal and external teams
• Knowledge and experience with A/V and online event platforms and tools for digital, live-streamed, and in-person events
• Positive and motivated self-starter with solid decision-making skills
• High performer with a can-do attitude and strong project management and organizational skills.

Nice-to-haves

• Experience in a consulting environment
• Familiarity with digital marketing strategies
• Knowledge of the latest event technology trends

Benefits

• Comprehensive compensation and benefits package
• Medical and dental coverage
• Pension and 401(k) plans
• Wide range of paid time off options
• Flexible vacation policy
• Time off for designated EY Paid Holidays
• Winter/Summer breaks
• Personal/Family Care leave
• Other leaves of absence for well-being support