Comcast - Baltimore, MD
posted 2 months ago
Comcast Corporation is seeking an Analyst 2 for Marketing Research & Planning, a role that plays a crucial part in gathering and analyzing information about markets, products, and services. This position is essential for understanding the past, present, and potential customers for the products or services offered by Comcast. The Analyst will research market conditions specific to their area of focus to determine potential sales and provide valuable insights on behalf of customers. The role requires working with moderate guidance in their area of expertise, ensuring that the analyst can contribute effectively to the team while also developing their skills further. In this position, the Analyst will be responsible for collecting and analyzing data on competitors, examining various competitive factors, and preparing statistical reports and graphic illustrations of findings. These reports will include action plan recommendations that will be submitted to marketing research management. The Analyst will utilize computer modeling techniques to forecast future marketing trends, ensuring that the company remains at the forefront of the industry. The role also involves maintaining updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications, and vendors. The Analyst will work directly with cross-functional teams and department leadership to create research presentations and summaries, assisting representatives in developing their research skills. This position requires a consistent exercise of independent judgment and discretion in significant matters, along with regular, punctual attendance. The Analyst must be prepared to work nights, weekends, and variable schedules as necessary, demonstrating flexibility and commitment to the role.