Dow Jones - Princeton, NJ
posted 2 months ago
The Analyst position at Dow Jones is a pivotal role within the Marketing Operations team, responsible for executing comprehensive campaign strategies across various platforms, including the Wall Street Journal, Barron's, and MarketWatch. This role involves managing the end-to-end process of web and in-app campaign execution, ensuring that marketing promotions are implemented effectively and meet the high standards expected by the organization. The Analyst will work closely with stakeholders and technical partners to gather requirements, communicate technical specifications, and oversee the quality assurance of campaigns before their launch. In addition to campaign management, the Analyst will be responsible for overseeing campaign metadata tagging to track and analyze website traffic, which is integral to campaign reporting. This position also requires the development of business logic to create audience segments and personalization strategies that support consumer marketing campaigns. The Analyst will manage a digital asset library and data dictionary, ensuring that all digital assets are organized and accessible for marketing initiatives. The role demands continuous quality assurance of web and in-app placements, as well as user acceptance testing, to ensure that all marketing efforts are functioning as intended. The Analyst will collaborate with the offer management team to ensure that onsite acquisition campaign experiences and pricing are accurate for all site visitors. Furthermore, the Analyst will act as the subject matter expert on Dow Jones' consumer data and serve as the primary point of contact for web vendors, enhancing website campaign capabilities. This position also includes mentorship responsibilities for a direct report, fostering a collaborative environment within the team.