Analyst, Data Platform Solutions

Publicis Groupe - Birmingham, MI

Full-time - Entry Level

Hybrid - Birmingham, MI

Professional, Scientific, and Technical Services

About the position

The Analyst, Data Platform Solutions at Publicis Groupe is responsible for managing audience data and technology platforms to enhance marketing decisions. This role supports the media team by activating audience data, generating reports, and collaborating with internal groups on digital data and ad technology. The position is integral to driving effective media strategies and ensuring the agency's data capabilities are utilized to their fullest potential.

Responsibilities

• Manage day-to-day DMP operations
• Execute on audience data to impact media strategies for client account(s)
• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
• Integrate with the media planning team to make the DMP a central tool for smarter planning
• Act as internal resource to demonstrate agency knowledge of data strategies
• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
• Maintain knowledge of current DMP/Programmatic media trends

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science
• 1+ years of experience preferred in digital media, ad technology, ad operations, or analytics
• Self-starter who is quick to learn and eager to contribute
• Excellent interpersonal, verbal, written communication, and presentation skills
• Experience managing multiple, competing priorities, duties and/or projects
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Family leave
• Parental leave
• Vision insurance