Analyst-Digital Brand Advocate

$58,100 - $96,900/Yr

Lowe's - Mooresville, NC

Full-time - Entry Level

Mooresville, NC

10,001+ employees

Building Material and Garden Equipment and Supplies Dealers

About the position

The Analyst-Digital Brand Advocate will collaborate with strategic suppliers and Online Merchants to enhance brand-focused online customer experiences on Lowes.com. This role involves building strong business relationships, analyzing online sales performance, and optimizing product assortment and online content. The Analyst will also support Omni-Channel retail strategies and work with cross-functional teams to identify process improvements that drive brand growth.

Responsibilities

• Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
• Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brand(s).
• Act as the subject matter expert for the supported brand(s) assortment and strategy.
• Serve as the primary point of contact for issues pertaining to online SKU presentation and brand performance.
• Build presentations with suppliers and merchants to support strategic plans and analyze execution.
• Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities.
• Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell, and bundling strategies.
• Create project plans and align with merchandising and suppliers to drive execution.

Requirements

• Bachelor's Degree in Business, marketing, finance, statistics or related field.
• 2 years Online/Retail Merchandising, Digital Marketing, Vendor Management or relevant experience.

Nice-to-haves

• Experience in vendor management systems, digital marketing, ecommerce, and merchandising.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid time off
• Employee discounts
• Tuition reimbursement
• Professional development opportunities