Herbalife - Torrance, CA
posted about 2 months ago
As an Insights Analyst II, you will play a crucial role in extracting and interpreting data from various sources to answer business questions, uncover trends, and generate actionable insights that drive strategic decisions within the digital domain. Your work will involve collaborating with multi-functional teams to ensure that our digital efforts align with business goals and yield significant outcomes. You will be responsible for developing Adobe web analytics reports and dashboards to monitor user engagement on Herbalife websites, analyze conversion rates, and identify opportunities for improvement. In this position, you will conduct detailed analyses of complex data sets to extract meaningful insights related to distributor and customer behavior, digital engagement, and overall business performance. You will develop and deliver regular reports that track market trends, campaign effectiveness, customer retention rates, and other key performance indicators. Your ability to translate data findings into clear, actionable insights will be essential in guiding strategic decisions and enhancing digital initiatives, consumer behavior, and digital marketing efforts. You will work closely with Business Intelligence (BI) and data science teams to support cross-functional analytics projects and AI initiatives. Your analytical and creative skills will be applied to design, program, and analyze customer surveys. Additionally, you will collaborate with testing teams to formulate hypotheses and execute A/B and multivariate tests. Your insights will help define actionable recommendations for customer segmentation and targeted content initiatives based on customer behavior, demographics, and psychographics. Collaboration with digital product managers will be key as you use data-backed storytelling to advise on the features backlog and influence design decisions aimed at improving customer engagement and increasing sales. You will also be responsible for managing a queue of user requests, triaging them, and presenting findings back to users within agreed-upon service level agreements (SLAs). Staying updated with the latest trends in analytics, consumer behavior, and digital marketing will be vital to enhancing the relevance and impact of your insights.