Analyst II, Data and Insights

Herbalife - Torrance, CA

Full-time - Mid Level

Torrance, CA

Health and Personal Care Retailers

About the position

As an Insights Analyst II, you will play a crucial role in extracting and interpreting data from various sources to answer business questions, uncover trends, and generate actionable insights that drive strategic decisions within the digital domain. Your work will involve collaborating with multi-functional teams to ensure that our digital efforts align with business goals and yield significant outcomes. You will be responsible for developing Adobe web analytics reports and dashboards to monitor user engagement on Herbalife websites, analyze conversion rates, and identify opportunities for improvement. In this position, you will conduct detailed analyses of complex data sets to extract meaningful insights related to distributor and customer behavior, digital engagement, and overall business performance. You will develop and deliver regular reports that track market trends, campaign effectiveness, customer retention rates, and other key performance indicators. Your ability to translate data findings into clear, actionable insights will be essential in guiding strategic decisions and enhancing digital initiatives, consumer behavior, and digital marketing efforts. You will work closely with Business Intelligence (BI) and data science teams to support cross-functional analytics projects and AI initiatives. Your analytical and creative skills will be applied to design, program, and analyze customer surveys. Additionally, you will collaborate with testing teams to formulate hypotheses and execute A/B and multivariate tests. Your insights will help define actionable recommendations for customer segmentation and targeted content initiatives based on customer behavior, demographics, and psychographics. Collaboration with digital product managers will be key as you use data-backed storytelling to advise on the features backlog and influence design decisions aimed at improving customer engagement and increasing sales. You will also be responsible for managing a queue of user requests, triaging them, and presenting findings back to users within agreed-upon service level agreements (SLAs). Staying updated with the latest trends in analytics, consumer behavior, and digital marketing will be vital to enhancing the relevance and impact of your insights.

Responsibilities

• Develop Adobe web analytics reports and dashboards to supervise user engagement on Herbalife websites and conversion rates.
• Conduct detailed analysis of sophisticated data sets to extract substantial insights related to distributors and customers behavior, digital engagement and business performance.
• Develop and deliver regular reports to supervise market trends, campaign efficiency, customer retention rates, and other key performance indicators.
• Translate data findings into clear, actionable insights that can guide strategic decisions and improve digital initiatives, consumer behavior and digital marketing.
• Work closely with BI and data scientist teams to support cross-functional analytics projects and AI initiatives.
• Apply analytical and creative methods to craft, program, and analyze customer surveys.
• Collaborate with Testing teams to build hypotheses, craft and execute A/B & Multivariate tests.
• Help define actionable recommendations for customer segmentation and targeted content initiatives based on customers behavior, demographics, and psychographics.
• Collaborate with digital product managers to use data-backed storytelling to advise features backlog and influence design to improve customer engagement and increase sales.
• Responsible for supervising queue of user requests, triage and presenting back to users within agreed upon SLA.
• Stay updated with the latest trends in analytics, consumer behavior, and digital marketing to improve the relevance and impact of insights.

Requirements

• 5+ years in statistical analysis, data mining and turning large volumes of data into understandable insights.
• Strong skills with web analytics solutions, such as Google Analytics or Adobe Analytics.
• Coding experience with SQL, Python or R for sophisticated data extraction and manipulation.
• Experience with data visualization tools like Tableau, Power BI, Microstrategy or Looker.
• Experience in forecasting, competitor analysis, including sophisticated benchmarking and gap analysis using tools like SEMRush, Ahrefs, or SimilarWeb.
• Sophisticated skills with Microsoft Excel including sophisticated data manipulation, pivot tables, and macros.
• Proficiency with Microsoft PowerPoint for crafting compelling presentations.
• Strong problem-solving skills to address sophisticated questions with insightful managers.
• Proven ability to learn new technologies as needed.
• Superb communication and presentation skills to articulate insights in a clear and persuasive manner to stakeholders with varying levels of analytical understanding.
• Experience tracking performance of digital products like ecommerce, CRM, POS and mobile apps.
• Experience with project management through SAFe and Scrum.
• Ability to work in a fast-paced environment with minimum supervision.

Nice-to-haves

• A master's degree in a related field or an MBA preferred.
• Certifications in digital marketing, data analysis, data science or a related field desired.

Benefits

• Group Health Programs including Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D, Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP).
• 401(k) plan
• Wellness Incentive Program
• Employee Stock Purchase Plan (ESPP)
• Supplemental Life/Critical Illness/Hospitalization/Accident Insurance
• Pet Insurance
• Paid time off including Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.