Delhaize America - Quincy, MA
posted 4 days ago
About the position
The analyst manages primary research for key company initiatives and key research vendors. Works with business partners primarily in the Hannaford banner, including but not limited to, Marketing, Merchandising/Category Management, Operations, Strategy, and other key internal audiences to provide high quality, concise and actionable insights, and recommendations. Ensures integrity through consistent, timely and error free reporting. Proficient in a wide set of consumer research and insights, including qualitative and quantitative methodologies, to provide a data-driven view of the customer. This role is based out of our Quincy, MA location only. Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Quincy, MA. Applicants must be currently authorized to work in the United States on a full-time basis.
Responsibilities
- Ability to coordinate and implement online community projects.
- Manage development, analysis, and delivery of timely, error-free reporting with insights and recommendations.
- Ensure that all research instruments accurately measure objectives, and that the data is representative and validated.
- Generate meaningful recommendations and consumer insights that result in increased sales and revenue by managing the integration of data from a variety of systems and sources.
- Collaborate with team to manage key vendors.
- Ability to coordinate and implement both large tracking studies and ad hoc work.
- Ability to assess business needs and develop appropriate research plan.
- Collaborates with manager to create and/or maintain large tracking programs.
- Communicates with business partners across banners and subsidiaries of Ahold Delhaize to understand issues and objectives.
- Communicates design and findings from research to all levels of management as appropriate.
- Participates in team efforts to improve and discover innovative research methodologies.
- Establish and maintain methodology for reporting and setting goals for customer based KPI's.
- Develop and deliver presentations at key Management Meetings as appropriate.
- Implement best practices within consumer insights through standardization of methods, vendors, tools, and reporting.
- Partner closely with other team members within Consumer Insights and Advanced Analytics to lead development, analysis, and execution of business-driven recommendations.
- Support quantitative and strategic analyses that define and improve performances on high priority issues.
Requirements
- Bachelor's degree in Marketing, Marketing Research, Psychology, Statistics, Mathematics, or closely related field. Master's Degree a plus.
- Minimum of 3 - 5 years of project management experience in primary consumer research in CPG/Retail.
- Working knowledge of traditional custom research techniques, including product testing, concept testing, copy testing, attitude & usage measurement, awareness & perception tracking, package testing, segmentation studies, in-store controlled tests, online panel management, etc.
- Minimum Intermediate Proficiency in Microsoft Office 365: Word, Excel, and PowerPoint.
- Familiarity with syndicated POS/FSP data sources such as Circana/Nielsen preferred.
- Familiarity with analysis tools such as Python or R is a plus.
- Must possess a willingness and aptitude to learn.
Nice-to-haves
- Strong problem solving, decision making and analytical skills.
- Excellent verbal and written communication skills and the ability to present.
- Ability to manage vendor relationships effectively.
- Strong sense of urgency, integrity, and objectivity.
- Understand and uses valid statistical approaches where appropriate.
- A good listener who can interpret the needs of the business partner.
- A strong team player with ability to work independently.
- Motivated and detail-oriented individual.
- Able to bring the voice of the customer alive.
- Ability to prioritize and multitask.
- Must possess an adaptive/flexible work style.
