Analyst, Market Research

WPP - Philadelphia, PA

Philadelphia, PA

Professional, Scientific, and Technical Services

About the position

The Analyst, Market Intelligence will assist in leading day-to-day execution of projects, as well as analysis and insight generation of research data across multiple segments, audiences, and data sets. The ideal candidate comes with a basic understanding of the best research methods, survey methodology, secondary research, descriptive and inferential analyses, and interpretation of findings. A high level of accuracy and attention to detail on all data analysis is expected as well as clear and concise communication with a proactive approach to finding and solving problems that may arise.

Responsibilities

• Assist in designing surveys with input from other team members and stakeholders, including researching the brand and market for relevant information
• Assist with the projects including monitoring completed interviews by quotas, managing email deployments and honoraria payments, and getting pricing from vendors for research projects
• Assist in and make suggestions for decisions and direction on survey design and statistical analysis
• Logistical oversight of all qualitative and quantitative data collection including sampling management, honoraria management, and data analysis
• Ability to manage survey responses to ensure clean data needed for analysis, and responsibly weight data by preselected demographic variables
• Suggest edits to and implement sample plans and pull sample as needed from internal databases
• Establish and maintain relationships with 3rd party vendors such as physician panels, patient panels, online qualitative partners, programming partners, internal clients within agency, and any other data partners
• Seek out new partners that can expand our access to potential study participants
• Assist in PowerPoint report creation, including data visualizations
• Collaborate with internal teams to interpret results, create PowerPoint presentations of findings, and align on strategic recommendations for our clients
• Assist or lead searching secondary data sources for additional audience insights
• Ability to identify relevant insights from custom research, secondary data, syndicated research and qualitative insights
• Collaborate with cross-functional agency teams, including Communications Planning, Media, and more, to provide audience data and insights that inform brand strategy and planning
• Agile working style - quick, efficient, and ability to pivot based on changing priorities
• Ability to program in both SPSS and SAS. A basic knowledge of Qualtrics and Tableau are a plus
• Ability to use statistical analysis techniques such as Gap Analysis, Max Diff, Driver Analysis, TURF, etc. and effectively communicate what the findings mean for our clients

Requirements

• Minimum of two years' experience with quantitative data analysis and reporting of results
• Minimum one year helping to develop questionnaires and conducting quantitative primary market research
• Strong analytical abilities
• Experience / ability to synthesize qualitative data
• Knowledge of pharma, medical device, and/or Healthcare Industry a plus
• Agency experience, a plus
• Knowledge of mid-level statistical methods
• Working knowledge of application software such as SAS and/or SPSS
• Working knowledge of survey software tools, such as Qualtrics
• Proficiency or advanced in Microsoft Excel for data manipulation and reporting
• Proficiency in Microsoft Suite
• Excellent communication skills
• Ability to work as a team and independently
• Passion to learn and grow within the agency