ANALYST, MARKETING OPERATIONS, APJC

Cloudflare - San Francisco, CA

Full-time - Senior

San Francisco, CA

Professional, Scientific, and Technical Services

About the position

We are seeking a highly skilled and experienced Regional Senior Marketing Operations Manager to join our dynamic team in the Asia-Pacific (APJC) region. In this role, you will be responsible for leading and managing marketing operations across the APJC region. You will be the strategic partner and work closely with the regional marketing team, as well as cross-functional teams including BDRs to ensure the successful execution of marketing campaigns and provide the regional perspective to global initiatives. This Senior Marketing Operations Manager will play a crucial role in ensuring the success of our strategic go-to-market systems architecture and holistic marketing initiatives by developing strategies, implementing best practices, and collaborating with teams across the organization. Your responsibilities will include strategic planning, where you will work with the global marketing operations team to design and implement the holistic architecture for our full technology stack, including Adobe Experience Cloud, specifically Marketo, to support regional marketing initiatives. You will also develop and maintain detailed documentation of marketing technology architecture, processes, and workflows. Proactively identifying and resolving issues within the marketing technology stack will be essential to ensure seamless campaign execution and data accuracy. You will provide technical support and troubleshooting for marketing automation and CRM systems, collaborating with IT and external vendors to address technical challenges and optimize system performance. In terms of campaign management, you will oversee the end-to-end management of marketing campaigns across various channels, including digital, social media, email, events, and partnerships, to achieve key performance metrics. Optimizing campaign performance through continuous testing, analysis, and iteration will be crucial to maximize ROI and ensure all qualified leads enter the customer journey. You will also collaborate with regional and global teams, including sales, customer success, and global marketing, to align marketing initiatives with overall business objectives and drive revenue growth. Your role will also involve data analysis and reporting, where you will proactively monitor and assess areas for optimization to anticipate Cloudflare and its stakeholders' future needs. Utilizing advanced data analytics tools to track, analyze, and report on the performance of marketing campaigns and initiatives will be part of your responsibilities. You will provide actionable insights and recommendations based on data analysis to drive continuous improvement in marketing effectiveness, ensuring accurate measurement of marketing efforts and their impact on business outcomes. Lastly, you will ensure all marketing activities comply with local regulations and industry standards, including data privacy laws, advertising guidelines, and corporate governance policies, while monitoring changes in regulatory requirements and adjusting marketing practices accordingly to maintain compliance.

Responsibilities

• Work with the global marketing operations team to design and implement the holistic architecture for our full technology stack, including Adobe Experience Cloud, specifically Marketo.
• Develop and maintain detailed documentation of marketing technology architecture, processes, and workflows.
• Proactively identify and resolve issues within the marketing technology stack to ensure seamless campaign execution and data accuracy.
• Provide technical support and troubleshooting for marketing automation and CRM systems, including identifying root causes and implementing solutions.
• Collaborate with IT and external vendors to address technical challenges and optimize system performance.
• Oversee the end-to-end management of marketing campaigns across various channels, including digital, social media, email, events, and partnerships, to achieve key performance metrics.
• Optimize campaign performance through continuous testing, analysis, and iteration to maximize ROI and ensure all qualified leads enter the customer journey.
• Collaborate with regional and global teams, including sales, customer success, and global marketing, to align marketing initiatives with overall business objectives and drive revenue growth.
• Serve as the liaison between regional marketing operations and global marketing leadership to ensure the regional perspective is considered in global campaigns and strategies.
• Facilitate effective communication and collaboration among cross-functional teams to ensure seamless execution of marketing initiatives.
• Proactively monitor and assess areas for optimization to anticipate Cloudflare and its stakeholders' future needs.
• Utilize advanced data analytics tools to track, analyze, and report on the performance of marketing campaigns and initiatives.
• Provide actionable insights and recommendations based on data analysis to drive continuous improvement in marketing effectiveness.
• Understand our attribution model and provide guidance based on Tableau and Bizible reporting to ensure accurate measurement of marketing efforts and their impact on business outcomes.
• Ensure all marketing activities comply with local regulations and industry standards, including data privacy laws, advertising guidelines, and corporate governance policies.
• Monitor changes in regulatory requirements and adjust marketing practices accordingly to maintain compliance.

Requirements

• Marketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferred.
• Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred.
• 8+ years proven experience in strategic marketing operations roles in the APJC region.
• Experience guiding teams to success by gathering technical business requirements to build holistic systems architecture.
• Providing expert guidance and architecture around business initiatives like personalized nurture, lifecycle monitoring, lead sourcing, and channels.
• Excellent strategic planning and execution capabilities, with a data-driven approach to decision-making and optimization.
• Demonstrated expertise in marketing operations campaign management and performance analysis.
• Effective communication and collaboration skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
• Knowledge of the APJC market landscape, including cultural nuances, consumer behaviors, and regulatory requirements.
• Expertise in marketing analytics tools (ex: Tableau), Marketo, Salesforce, and project management software.