Analyst, Programmatic

Publicis Groupe-posted 9 months ago
$49,305 - $71,645/Yr
Full-time • Entry Level
New York, NY
Professional, Scientific, and Technical Services
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The Programmatic Analyst (Brand Safety & Media Buying) is responsible for managing campaign activities related to both media buying and brand safety. This includes campaign set-up, documentation, performance reporting, and optimization. In addition, the analyst will monitor and ensure that campaigns meet brand safety benchmarks, assist with monthly deliverables, and collaborate with vendors, internal teams, and clients to ensure effective execution. The role also involves managing ad trafficking, troubleshooting, and supporting innovative brand safety solutions. The ideal candidate will have experience in media buying or programmatic campaigns, a keen eye for detail, and a passion for enhancing brand safety in digital media.

  • Monitor brand safety metrics to ensure campaigns meet established benchmarks.
  • Assist in managing keyword exclusion lists and inclusion lists for brand safety.
  • Ensure all monthly deliverables are met.
  • Help build and maintain brand safety reports (e.g., Channel Science, viewability, and firewall reports) and assist with presenting information during monthly calls.
  • Collaborate with internal teams and third-party vendors like Barometer and IAS to implement brand safety solutions.
  • Execute, manage, and optimize online media campaigns (including auction/exchange-based performance media, audience-based buying, and remarketing campaigns).
  • Conduct QA on campaigns to ensure proper implementation, pacing, and performance.
  • Manage the trafficking of creative assets and campaign artifacts, including insertion orders and tags.
  • Provide campaign performance reports, including optimization recommendations and adjustments based on performance.
  • Support the creation and delivery of proposals for new client opportunities, ensuring alignment with brand safety requirements.
  • Serve as a point of contact for clients, particularly in communicating brand safety status and performance.
  • Work closely with the marketplace and marketing science teams to flag any issues or areas of improvement for optimization.
  • Participate in regular calls with clients and internal teams to track brand safety concerns and campaign performance.
  • Assist in creating and maintaining client-facing reports and status documentation.
  • Take notes during client and internal calls, ensuring all brand safety-related discussions, decisions, and action items are documented and followed up on.
  • Entry Level - Relevant work or internship experience is preferred but not required.
  • Familiarity with campaign management systems (e.g., DoubleClick, bid management platforms) and media buying best practices.
  • Understanding of programmatic campaign optimization, audience-based buying, and performance media.
  • Experience with brand safety solutions such as keyword exclusion, vendor management (e.g., IAS, Barometer), and platform integrations.
  • Proficiency in Microsoft Office, with strong analytical and reporting skills.
  • Excellent communication and organizational skills.
  • Detail-oriented with a passion for delivering high-quality work and ensuring brand safety across campaigns.
  • Medical coverage
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • 401K
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off
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