Universal Orlando Resort - Orlando, FL
posted 4 months ago
Universal Orlando Resort is seeking a Research Analyst for its Consumer Insights team within Universal Destinations and Experiences (UDX). This role is pivotal in designing, implementing, and interpreting primary and mixed-method research to provide insights into the experiences, sentiments, and profiles of guests at both Universal Orlando Resort and Universal Studios Hollywood. The Consumer Insights team collaborates with various stakeholder groups, including Marketing & Sales, Operations, Entertainment, Creative, Product Planning, and Finance, to deliver data that is essential for immediate needs and long-term planning efforts. The Research Analyst will support a diverse range of qualitative and quantitative research studies aimed at understanding the perspectives of current and future UDX consumers. This includes managing ongoing research studies that yield actionable insights and monitoring business performance. The Analyst will ensure that existing methods for research collection, analysis, and reporting are executed to the highest quality standards, making necessary adjustments to optimize efficiency and data quality. Utilizing statistical analysis techniques, the Analyst will examine consumer attitudes and behaviors, focusing on understanding the underlying reasons behind the findings. In addition to ongoing studies, the Analyst will support ad hoc research initiatives, working closely with leadership to design methodologies and develop research tools that meet specific research objectives. This role also involves qualitative analyses, utilizing verbatim coding techniques and qualitative analytics tools to extract themes from various formats, including written and verbal data. The Analyst will participate in a collaborative team environment, sharing insights and methodologies while contributing to process improvements and adapting to changing trends in consumer behavior. The position also requires monitoring secondary sources for consumer and industry trends, integrating these findings into research activities, and supporting ongoing initiatives to foster a positive working environment for team members. The Analyst will be expected to adhere to Environmental, Health & Safety responsibilities as per established policies and procedures.