Analyst, Research-Consumer Insights

Universal Orlando - Orlando, FL

Full-time - Entry Level

Orlando, FL

Accommodation

About the position

The Research Analyst position at Universal Orlando Resort is a full-time, tenure-track role within the Consumer Insights team. This team is responsible for conducting primary and mixed-method research to gather insights on guest experiences and sentiments. The Analyst will support various research studies, providing critical data to multiple departments, including Marketing, Operations, and Finance, to inform both immediate and long-term planning efforts.

Responsibilities

• Maintain ongoing research studies that provide actionable insights and monitor business performance.
• Ensure existing methods for continual research collection, analysis, and reporting related to guest profiling, GSAT, and brand tracking are executed to highest quality standards.
• Monitor data collection for data quality and optimize efficiency and automation for routine tasks in SPSS, Excel, and other programs.
• Employ various statistical analysis techniques to examine consumer attitudes, perceptions, and behaviors.
• Support ad hoc research studies that provide actionable insights to key stakeholders for custom research objectives.
• Work with leadership to design methodologies and develop research tools that best suit the needs of the research.
• Consult other consumer transactional data or third-party data sources to help build out the analysis.
• Develop a storyline derived from consumer-based insights.
• Support qualitative analyses to answer ad hoc research questions using existing bodies of work.
• Utilize verbatim coding techniques and/or qualitative analytics tools to extract themes and expedite delivery of insights.
• Participate on a team that values collaboration and information sharing.
• Participate in team sharing sessions focused on research findings and unique methodologies.
• Support the department while employing a mindset of process improvement.
• Monitor secondary sources for consumer trends, industry trends, and competitor marketing activities.
• Support ongoing TSAT initiatives to build a positive team member working environment.
• Understand and actively participate in Environmental, Health & Safety responsibilities.

Requirements

• Bachelor's degree in Marketing, Marketing Research, Psychology, Anthropology, Sociology, Advertising, Statistics, or related discipline is required.
• 2+ years of experience in market research in a business to consumer environment; or equivalent combination of education and experience.

Nice-to-haves

• Master's degree in Business Administration (MBA), Marketing Research (MMR), or other social science is preferred.

Benefits

• Competitive compensation package