Analyst, Research Strategy & Analysis

$71,000 - $92,000/Yr

Sony Pictures Entertainment - Culver City, CA

Full-time - Mid Level

Culver City, CA

Motion Picture and Sound Recording Industries

About the position

The Analyst, Research Strategy & Analysis at Sony Pictures Television will support the Drama and Unscripted Lifestyle series by conducting strategic research and data analysis. This role involves utilizing secondary and syndicated data, data science, and business intelligence to guide content creation and optimize audience engagement. The analyst will play a crucial role in trend identification, content positioning, and performance analysis throughout the lifecycle of key series.

Responsibilities

• Support the team/Director on SPT Superhero, Sci-Fi, Fantasy, and Lifestyle Unscripted series.
• Conduct qualitative and quantitative primary research studies and track series' performance.
• Analyze viewing and consumption data to optimize departmental development slates.
• Design primary research studies to test concepts, pilots, and series end to end.
• Produce regular performance reporting and create custom analyses for SPT across drama and lifestyle series.
• Analyze the TV landscape and audience growth opportunities using Nielsen and other data sources.
• Utilize social media listening to understand audience needs and test content hypotheses.
• Enrich and validate multiple data sources to maintain data quality and support report production.

Requirements

• 2-3+ years experience in media & entertainment research
• 2-3+ years experience in consumer insights/market research
• Proficiency with analytical tools like Tableau and Microsoft Office suite
• Experience with Nielsen Ratings and other consumption data
• Strong presentation skills and ability to tell data narratives
• Advanced writing skills and ability to synthesize information
• Exceptional organization, time management, and project management skills
• Bachelor's degree in Marketing, Economics, Social Sciences, Statistics, Data Sciences, or related fields

Nice-to-haves

• Experience with Luminate, Studio Systems, and Ampere
• Foundational knowledge of the entertainment/TV landscape
• Ability to distill complex information clearly and concisely
• Flexible, collaborative personality with a proactive work ethic

Benefits

• Annual incentive opportunities
• Comprehensive benefits package