Meredith Operations Corporation - Des Moines, IA

posted about 1 month ago

Full-time - Entry Level
Hybrid - Des Moines, IA

About the position

The Revenue Operations Analyst will focus on maximizing yield, achieving client KPIs, and delivering on digital campaign commitments. This role involves collaboration with Sales, Account Strategy/Client Services, and AdOps to ensure the success of advertising campaigns through data-driven insights. The analyst will create pacing reports, shape sales proposals, approve media plans, handle pricing exceptions, and monitor live campaigns, specializing in the Health and Finance vertical.

Responsibilities

  • Work with sales teams on all proposals, reviewing RFPs and suggesting ad packages to meet client KPIs.
  • Check inventory availability and suggest appropriate inventory to meet objectives.
  • Interact closely with account strategy and client services to build media plans that achieve client objectives at the appropriate price.
  • Review IOs for accuracy and all terms/conditions.
  • Monitor sold/running campaigns to ensure proper setup and delivery versus 3rd party reporting.
  • Optimize campaigns throughout their lifecycle to meet KPIs and benchmarks, including viewability where appropriate.
  • Conduct ad-hoc performance analysis (CTR, viewability, etc.) of sites, ad units, placements, etc.

Requirements

  • Bachelor's degree or equivalent training and/or experience.
  • 1+ years of professional experience in an analytics capacity within digital advertising, media, marketing, or ad tech.
  • Strong analytical and problem-solving skills with the ability to manage conflicting priorities.
  • High level of curiosity and initiative.
  • Exceptional written and verbal communication skills.
  • Ability to cultivate and maintain strong, productive relationships with a range of internal stakeholders.
  • Collaborative approach to work, understanding the limitations of one's own perspective.
  • Team player who promotes and encourages teamwork.
  • Creative problem solver with the ability to analyze data.
  • Accountable for actions and results.
  • Proactive in anticipating challenges and preparing in advance.
  • Extremely organized and detail-oriented.
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