Dotdash Meredith - Des Moines, IA

posted about 1 month ago

Full-time - Entry Level
Hybrid - Des Moines, IA
Publishing Industries

About the position

The Revenue Operations Analyst will focus on maximizing yield, reaching client KPIs, and delivering on digital campaign commitments. This role involves collaboration with Sales, Account Strategy/Client Services, and AdOps to drive the success of advertising campaigns through data-driven insights. The analyst will create pacing reports, shape sales proposals, approve media plans, handle pricing exceptions, and monitor live campaigns, specializing in the Health and Finance vertical.

Responsibilities

  • Work with sales teams on all proposals including initial brainstorm with group to review RFP and suggest ad packages to meet client KPI's.
  • Check inventory availability and/or suggest appropriate inventory that is available and will meet objectives.
  • Interact closely with account strategy and client services to build media plans that achieve client objectives, at the appropriate price and are achievable based on inventory levels.
  • Review IOs for accuracy and all terms/conditions.
  • Monitor all sold/running campaigns to ensure proper set-up and delivery vs. 3rd party reporting.
  • Optimize campaigns throughout the lifecycle of the campaign to meet both KPI's and benchmarks (including viewability where appropriate).
  • Conduct ad-hoc performance analysis (CTR, viewability, etc.) of sites, ad units, placements, etc.

Requirements

  • Bachelor's degree or equivalent training and/or experience.
  • 1+ years of professional experience in an analytics capacity within digital advertising, media, marketing, or ad tech.
  • Strong analytical and problem-solving skills and ability to manage conflicting priorities.
  • High level of curiosity & initiative.
  • Exceptional written and verbal communication skills.
  • Ability to cultivate and maintain strong, productive relationships with a range of internal stakeholders.
  • Collaborative approach to work, understanding the limitations of one's own perspective and working to understand the interests/perspectives of others.

Nice-to-haves

  • Experience with Excel, Doubleclick, Google Ad Manager, and Order Management Systems.
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