Analyst/Sr Analyst, Digital Product Manager

American Airlines Group - Dallas, TX

Full-time - Mid Level

Dallas, TX

Air Transportation

About the position

As an Analyst/Sr Analyst, Digital Product Manager at American Airlines, you will play a pivotal role in shaping the strategy and implementation of the company's Ancillary products. This position is situated within the Digital Team of the Customer Experience Division, where you will collaborate closely with various stakeholders, including UX, IT, and business teams, to align product objectives with corporate goals. Your responsibilities will include developing a comprehensive understanding of the product landscape through market insights, customer feedback, and competitive analysis, ensuring that the product roadmap is well-defined and aligned with the overall business strategy. In this role, you will be responsible for measuring and reporting on key business objectives and customer outcomes, utilizing data to track product health and identify opportunities for growth. You will oversee product goals, manage technical debt, and ensure that all stakeholders are aligned on the benefits of product enhancements. Your ability to negotiate and communicate effectively with commercial stakeholders will be crucial in driving product success. Additionally, you will mentor team members, fostering a collaborative environment that encourages innovation and continuous improvement. Your work will not only impact the product's success but also contribute to the overall customer experience at American Airlines. By leveraging your analytical skills and technical knowledge, you will help the company navigate the complexities of digital transformation and enhance its offerings in the competitive airline industry.

Responsibilities

• Align objectives of Ancillary product(s) with corporate objectives and communicate outcomes across all business stakeholders
• Collaborate with cross functional business, UX & IT teams to define product strategy, set product objectives and develop Ancillary roadmap
• Develop and share product knowledge through market insights, customer/user feedback, competitive analysis, industry trends and technology trends
• Represent the product as part of Enterprise Programs
• Develop product subject matter expertise
• Measure and report out defined business objectives, key results and customer outcomes that define success (OKRs)
• Oversee and prioritize product goals and outcomes
• Identify new opportunities and development of product roadmap to achieve product goals
• Define and lead governance for business requirement gathering and participate in program ceremonies pertaining to the product(s)
• Negotiate and gain alignment from commercial stakeholders on benefits of resolving technical debt system enhancements
• Comprehend technical and business trade-offs that enable teams to deliver value sooner
• Effectively track product spend through available tools and prioritize technical debt along with business features
• Ensure and track business readiness (training, communication and marketing etc.) for new features or initiatives
• Collaborate with Analytics to capture performance data and analyze results to report on product health and identify new opportunities to grow product value
• Make key tradeoff decisions when required, using data when it exists and solid judgement when it does
• Mentor product team members

Requirements

• Bachelor's degree in Business Technology, Information Science, Mathematics or related field; or equivalent experience/training
• 3 years of e-commerce or related business experience
• Experience working with external vendors to define business requirements and manage implementation
• Experience with digital products and stages of customer lifecycle
• Thorough knowledge and understanding of back-end technical systems powering digital platforms and how they can contribute to product strategy and Objectives and Key Results (OKR)
• Ability to effectively analyze, and concisely present findings and strategies to senior leadership
• Ability to quickly absorb technical concepts and communicate them to a non-technical audience
• Ability to identify product / project KPIs and conduct analysis to measure success of business objectives
• Highly developed interpersonal skills demonstrated through experience developing and growing internal, external and cross-functional relationships
• Demonstrated ability to effectively manage competing priorities and deadlines
• Knowledge of Sabre PSS, Airline inventory management system and American Airlines Ancillary product offerings
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
• Ability to work with technical leadership to understand benefits of technical enhancements and how they contribute to product OKRs and long-term strategic vision
• Proven ability to lead teams, set priorities and manage day-to-day evolution of digital product
• Must be well organized and detail oriented
• Strong analytical skills
• Flexible and adaptable to changing environment

Nice-to-haves

• MBA degree
• Experience in Product Development/Management with a sound understanding of product lifecycle
• Experience managing or being part of a digital transformation
• 5+ years airline experience
• 1 year Agile/Scrum experience
• Experience with Agile methodology

Benefits

• Travel Perks: Access to 365 destinations on more than 6,800 daily flights across the global network
• Health Benefits: Access to health, dental, prescription and vision benefits from day one
• Wellness Programs: Tools, resources, and support for personal well-being
• 401(k) Program: Available upon hire with employer contributions after one year
• Employee Assistance Program
• Pet insurance
• Discounts on hotels, cars, cruises and more