Analytics Senior Manager

Truform Media Group - Chicago, IL

Full-time - Mid Level

Remote - Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Analytics Senior Manager will coordinate with the Analytics Director to develop and monitor data-related strategies for agency accounts. This role focuses on interpreting data to provide strategic insights and ensuring data accuracy through optimal processes. The position involves managing digital analytics, reporting, and leading an Analytics Coordinator, while working remotely.

Responsibilities

• Manage all aspects of digital analytics for designated client(s) from strategy to reporting.
• Develop a testable, trackable data strategy based on historical insights and hypotheses.
• Create and execute attribution, measurement, and tagging plans for digital data inputs.
• Set up and manage data inputs and dashboards within the business intelligence platform (Domo).
• Regularly analyze performance and optimization of campaign strategy.
• Pull data from Google Analytics and Domo into client presentations, building out presentation slides.
• Build performance reports for client stakeholders.
• Communicate and present ideas effectively and efficiently.
• Visualize data intuitively using Looker Studio and Excel.
• Manage the Analytics Coordinator role.

Requirements

• Understanding of analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
• 3-5 years experience implementing analytics reporting and tagging either client-side or in a marketing capacity.
• Strong problem solving, quantitative and analytical abilities.
• Strong ability to plan and manage numerous processes, people, and projects simultaneously.
• Experience leading client presentations.
• Self-motivated to work for a remote team.
• Experience with data platforms such as Tableau or Domo, Google Analytics, and Google Tag Manager.
• Strong experience in Excel.
• Experience with SQL.

Nice-to-haves

• Familiarity with healthcare marketing.