Fiserv - New York, NY
posted about 2 months ago
The Apprentice, Digital Marketing at Fiserv is a pivotal role designed to support the strategy and execution of B2B demand generation programs specifically for Carat. In this collaborative position, the apprentice will engage closely with various teams including channel marketing, sales, product marketing, and brand and communications. The primary goal is to ensure that the objectives for the Carat and the broader Merchant Solutions organization are met effectively. This role is ideal for someone who possesses the ability to think strategically while also being detail-oriented, as it requires a balance of high-level thinking and meticulous execution. The apprentice will be responsible for working alongside internal marketing teams and external agency partners to implement media campaigns across multiple channels such as paid media, web, email, and events. This involves collaborating with cross-functional teams to identify target audiences and create campaigns that effectively engage potential customers. Additionally, the apprentice will conduct market research and analysis to identify industry trends and customer needs, using this information to inform demand generation initiatives. Managing the execution of demand generation campaigns is a key responsibility, which includes overseeing email marketing, digital advertising, events, and other tactics. Staying informed about industry best practices and trends is crucial, as the apprentice will be expected to apply this knowledge to drive innovation and improvement in demand generation strategies. This role offers a unique opportunity to make a significant impact within a global leader in Fintech and payments, contributing to the overall success of the organization.