Hhm Hotels - Austin, TX
posted 5 months ago
The Area Director of Sales is responsible for developing and executing strategic sales and marketing plans for a group of hotels, with the primary goal of maximizing revenues through various channels including direct sales, marketing, e-commerce, public relations, and community partnerships. This role requires a deep understanding of sales and business processes, as well as the ability to support corporate and hotel goals while enhancing customer value. The Area Director will work closely with hotel associates, providing training, coaching, and support to ensure that all team members perform in accordance with established brand standards and HHM core values. In this position, the Area Director will identify customer business requirements and craft tailored offers that lead to increased revenue share for the hotels. Monitoring the achievement of sales objectives is crucial, and the Area Director will take necessary actions to address any shortfalls in relation to the annual marketing plan. A significant focus will be placed on personal sales efforts to maximize revenue from key accounts, while also maintaining strong relationships with these accounts to enhance customer satisfaction and revenue. The Area Director will prepare and maintain a current annual marketing plan with specific initiatives aimed at growing each business segment. Leadership responsibilities include modeling effective selling techniques, developing team members, and committing to personal and industry development. The role also involves local travel to conduct outside calls, promote the hotel, and review competition, all while adhering to sustainability guidelines related to HHM's EarthView program. Other duties may be assigned by management as needed.