Hhm Hotels - Cambridge, MA
posted 5 months ago
The Area Director of Sales is responsible for developing and executing strategic sales and marketing plans for a group of hotels, with the primary goal of maximizing revenues through various channels including direct sales, marketing, e-commerce, public relations, and community partnerships. This role requires a deep understanding of sales and business processes, as well as the ability to support corporate and hotel goals while enhancing customer value. The Area Director will work closely with hotel associates, providing training, coaching, and support to ensure that all team members perform in accordance with established brand standards and HHM's core values. In this position, the Area Director will identify customer business requirements and craft tailored offers that increase revenue share for the hotels. Monitoring the sales team's performance against the annual marketing plan is crucial, and the Area Director will take corrective actions as necessary to meet objectives. The role also involves maintaining relationships with key accounts to boost customer satisfaction and revenue, utilizing professional sales techniques to negotiate favorable terms, and preparing a comprehensive annual marketing plan with specific initiatives for growth. The Area Director will also be expected to travel locally to conduct outside calls, promote the hotels, and review competition. Leadership responsibilities include modeling effective selling techniques, fostering the development of team members, and committing to personal and industry development. The position requires effective communication skills to develop presentations that clearly convey ideas and recommendations, as well as adherence to sustainability practices outlined in HHM's EarthView program.