Area Sales Manager, Caribbean/cs

Tag Heuer - Miami, FL

Full-time - Mid Level

Miami, FL

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Area Sales Manager for TAG Heuer is responsible for driving the growth of the Caribbean and Cruise Ship wholesale business. This role focuses on building long-term relationships with retailers and key partners, increasing market share, and achieving sales targets through effective merchandising and assortment strategies. The position requires a blend of business development, sales, marketing, and training responsibilities to ensure the brand's success in the region.

Responsibilities

• Develop and implement a plan to achieve sales targets (sell-in and sell-out)
• Stay connected to the competitive landscape, market trends, and broader economy to find opportunities and threats and propose new projects
• Review and optimize brand distribution and recommend account or POS openings and closures
• Track and analyze business performance (sales by door, product collection, turnover, market share) and adjust sales and marketing actions accordingly
• Ensure compliance with retailer use of Warranty Activation System (WAS) with a 100% completion rate for all watch products sold
• Collect and share feedback from retailers, consumers, and competitors regarding sales, products, and marketing activity
• Build strong relationships with customers at all levels to drive sell-out in all doors
• Lead commercial negotiations to define sales objectives with customers and negotiate space, location, and investments
• Regularly visit points of sale to provide support and outstanding customer service
• Ensure smooth and efficient cash collection in collaboration with the finance team
• Implement, track, report on, and reconcile impactful incentive programs for sales associates
• Implement a co-op marketing plan with each retailer in line with brand strategy
• Identify and propose opportunities for events, window/shop animations, or advertising to promote brand awareness
• Ensure online brand presence is consistent and meets e-corner criteria
• Support customers in implementing merchandising plan-o-grams and displays
• Regularly check the state of POS material and fix/replace as needed
• Consult with retailers to define product assortments based on trends and objectives
• Implement an efficient order/replenishment process with each customer
• Regularly assess stock situation at POS to ensure inventory requirements are met
• Propose solutions to address identified risks and issues with inventory
• Lead all aspects of and supervise retailer stock with current brand product assortment
• Share product knowledge and convey passion for TAG Heuer to sales associates
• Implement the corporate training strategy in every POS
• Deliver in-store trainings to improve brand and product knowledge
• Partner with Training Manager to establish global objectives and reporting.

Requirements

• At least 5 years of previous wholesale or retail equivalent experience
• Understanding of the specifics of Caribbean and Cruise Ship luxury retail market
• Bachelor's degree or equivalent experience preferred
• Language Skills: English; Spanish and French preferred
• Entrepreneurial spirit with self-reliant and independent work habits
• Ability to run multiple tasks and priorities simultaneously with attention to detail
• Experience in data and market trends analysis
• Sales training and presentation experience
• Professional communication skills including timely correspondence with customers and co-workers
• Proficiency in MS Office - Word, Excel, PowerPoint
• Creativity to develop new ways of achieving business objectives

Nice-to-haves

• Experience in luxury retail
• Knowledge of merchandising standards
• Familiarity with incentive program implementation

Benefits

• Medical insurance
• Bonus or commission structure
• Paid time off
• Retail holiday pay
• 401k with automatic employee contribution
• Employee assistance programs