Area Sales Manager- Destin/FWB/Crestview

Goldring Gulf Distributing Co - Milton, FL

Full-time - Mid Level

Milton, FL

Truck Transportation

About the position

The Area Sales Manager is responsible for leading and managing sales, merchandising, and delivery activities across assigned accounts in the Destin, Fort Walton Beach, and Crestview markets. This role involves directing a sales team, ensuring effective communication of goals, and maintaining strong relationships with key accounts to drive sales performance.

Responsibilities

• Direct and monitor Salespersons on marketing plan goals, sales, new placements, distribution, rotation, code dates, pricing, POS, displays, and cooler position.
• Conduct daily and weekly meetings with the sales team to communicate goals and important information.
• Train sales teams on PIITCHER selling techniques.
• Conduct Power Coaching rides to train the team on their assigned duties.
• Monitor Delivery Drivers for timely deliveries, proper rotation, merchandising, customer service, safe driving, and vehicle maintenance.
• Ensure timely collection of accounts receivables in the area.
• Review and adjust work assignments of Merchandisers as necessary.
• Utilize historical sales information as a selling tool for Salespersons.
• Complete and submit the monthly approved marketing plan and Work With/Power Sell Schedule to the General Manager.
• Assist in developing and implementing incentive programs to improve sales.
• Conduct annual performance reviews for team members.
• Implement route re-alignments to enhance customer service with General Manager's approval.
• Provide on-the-job training for Salespersons to ensure consistent performance.
• Promote company products through personal selling and regular contacts with accounts.
• Make sales calls on key accounts to maintain relationships with owners and managers.
• Call on new and non-buying accounts monthly.
• Maintain updated sales and distribution information for all brands and packages.
• Ride with each Salesman monthly to observe and improve their performance.
• Supervise cooler and warm shelf resets implementation.
• Assist with special events as assigned.
• Maintain positive relationships with account owners, managers, and employees.
• Monitor competitive activity within assigned chains and identify sales opportunities.
• Advise retailers on selling, merchandising, and pricing methods.
• Maintain clear communication with company owners, managers, and employees.
• Report significant competitive pricing and merchandising activity to the General Manager.
• Spend at least 90% of time in the market working with employees and making key account calls.
• Ensure proper stock rotation in all assigned accounts.
• Swap out out-of-date products and damaged goods as necessary.
• Properly operate and maintain issued equipment and vehicle.
• Keep the vehicle clean and orderly, servicing it regularly.
• Demonstrate courtesy on the road and maintain a professional appearance.
• Report any traffic violations or accidents to the General Manager and safety coordinator.
• Conduct activities in accordance with company policies and local, state, and federal regulations.

Requirements

• Proven experience in sales management or a related field.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze sales data and market trends.
• Knowledge of merchandising and promotional strategies.
• Familiarity with liquor control regulations.

Nice-to-haves

• Experience in the beverage industry.
• Proficiency in using sales management software.
• Ability to train and develop team members.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid time off and holidays.