Area Sales Manager- Destin/FWB/Crestview

Goldring Gulf Distributing Co - Destin, FL

Full-time - Mid Level

Destin, FL

Truck Transportation

About the position

The Area Sales Manager is responsible for leading and managing sales, merchandising, and delivery activities across assigned accounts in the Destin, Fort Walton Beach, and Crestview markets. This role involves direct oversight of sales teams, ensuring effective communication of goals, training, and performance monitoring to drive sales success and customer satisfaction.

Responsibilities

• Direct and monitor Salespersons on marketing plan goals, sales, new placements, distribution, rotation, code dates, pricing, POS, displays, and cooler position.
• Conduct daily and weekly meetings with the sales team to communicate goals and important information.
• Train sales teams on PIITCHER selling techniques.
• Conduct Power Coaching rides to train the team on their assigned duties.
• Monitor Delivery Drivers for timely deliveries, proper rotation, merchandising, customer service, safe driving, and vehicle maintenance.
• Ensure timely collection of accounts receivables in the area.
• Review and adjust daily work assignments of Merchandisers as necessary.
• Ensure Salespersons utilize historical sales information effectively.
• Complete and submit the monthly approved marketing plan and Work With/Power Sell Schedule to the General Manager.
• Assist in developing and implementing incentive programs to improve sales.
• Conduct annual performance reviews for team members.
• Implement route re-alignments to enhance customer service with General Manager's approval.
• Provide on-the-job training for Salespersons to ensure consistent performance.
• Promote company products through personal selling and regular contacts with accounts, chain stores, and large retailers.
• Make sales calls on key accounts to maintain strong relationships with owners and managers.
• Call on new and non-buying accounts monthly.
• Maintain updated sales and distribution information for all brands and packages.
• Ride with each Salesman monthly to observe and improve their performance.
• Supervise cooler and warm shelf resets implementation.
• Assist with special events as assigned.
• Maintain positive relationships with owners, managers, and employees of assigned accounts.
• Monitor competitive activity within assigned chains and identify sales opportunities.
• Advise and train retailers on selling, merchandising, and pricing methods.
• Maintain clear communication with company owners, managers, and employees.
• Report significant competitive pricing and merchandising activity to the General Manager.
• Spend at least 90% of time in the market working with employees and making key account calls.
• Ensure proper stock rotation in all assigned accounts.
• Swap out out-of-date products and damaged goods as necessary.
• Properly operate and maintain issued equipment and keep the vehicle clean and orderly.
• Service and repair the vehicle regularly to minimize breakdowns.
• Maintain courtesy on the road and dress professionally according to company policy.
• Report any traffic violations or accidents to the General Manager and safety coordinator.
• Conduct all activities in accordance with company policies and local, state, and federal regulations.

Requirements

• Proven experience in sales management or a related field.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze sales data and market trends.
• Knowledge of merchandising and promotional strategies.
• Familiarity with liquor control regulations and compliance.

Nice-to-haves

• Experience in the beverage or food distribution industry.
• Proficiency in using sales management software and tools.
• Ability to train and develop sales teams effectively.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid time off
• Incentive programs for performance improvement