Area Sales Manager- Destin/FWB/Crestview

Goldring Gulf Distributing Co - Fort Walton Beach, FL

Full-time - Mid Level

Fort Walton Beach, FL

Truck Transportation

About the position

The Area Sales Manager is responsible for leading and managing sales, merchandising, and delivery activities across assigned accounts in the Destin, Fort Walton Beach, and Crestview markets. This role involves direct oversight of sales teams, ensuring effective execution of marketing plans, and maintaining strong relationships with key accounts to drive sales growth.

Responsibilities

• Direct and monitor Salespersons on marketing plan goals, sales, new placements, distribution, and pricing.
• Conduct daily and weekly meetings with the sales team to communicate goals and important information.
• Train sales teams on PIITCHER selling techniques.
• Conduct Power Coaching rides to train team members on their duties.
• Monitor Delivery Drivers for timely deliveries and customer service.
• Ensure timely collection of accounts receivables.
• Review and adjust work assignments for Merchandisers as needed.
• Utilize historical sales information as a selling tool for Salespersons.
• Complete and submit monthly marketing plans and schedules to the General Manager.
• Assist in developing and implementing incentive programs to improve sales.
• Conduct annual performance reviews for team members.
• Implement route re-alignments to enhance customer service with General Manager's approval.
• Provide on-the-job training for Salespersons to ensure consistent performance.
• Promote company products through personal selling and regular account contacts.
• Make sales calls on key accounts to maintain relationships.
• Call on new and non-buying accounts monthly.
• Maintain updated sales and distribution information for all brands and packages.
• Ride with each Salesman monthly to observe and improve performance.
• Supervise cooler and warm shelf resets.
• Assist with special events as assigned.
• Maintain positive relationships with account owners and managers.
• Monitor competitive activity and identify sales opportunities.
• Advise retailers on selling, merchandising, and pricing methods.
• Maintain clear communication with company personnel.
• Report significant competitive pricing and merchandising activity to the General Manager.
• Spend at least 90% of time in the market with employees and key accounts.
• Ensure proper stock rotation in assigned accounts.
• Swap out out-of-date products and damaged goods.
• Properly operate and maintain issued equipment and vehicle.
• Keep vehicle clean and serviced regularly.
• Exhibit courtesy on the road and maintain professional appearance.
• Report traffic violations and accidents to the General Manager.
• Adhere to company policies and local liquor control regulations.
• Perform all work activities in accordance with safe work practices.

Requirements

• Proven experience in sales management or a related field.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Ability to analyze sales data and market trends.
• Knowledge of merchandising and promotional strategies.
• Familiarity with liquor control regulations.

Nice-to-haves

• Experience in the beverage industry.
• Proficiency in using sales management software.
• Ability to train and develop team members.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid time off and holidays.