Area Sales Manager - Northern California

$99,000 - $124,000/Yr

Mark Anthony & Co

Full-time - Mid Level

Personal and Laundry Services

About the position

The Area Sales Manager for Northern California is a pivotal role focused on executing consumer-facing opportunities that align with the strategic pillars of the LRB (Mark Anthony Brands). This position is responsible for leading the execution efforts at both the wholesale and retail levels within the local market, aiming to achieve the distribution and volume goals set for the Mark Anthony LRB portfolio. The Area Sales Manager will work closely with wholesalers and distributors to maximize the sale and distribution of products, ensuring that local and national sales programs are effectively implemented. In this role, the Area Sales Manager will conduct monthly planning and review meetings with distributor and broker leadership to benchmark results against quantitative targets and KPIs. This involves developing actionable plans to deliver results and close any performance gaps. The manager will also own and manage a dedicated subset of retail outlets, focusing on both relationship management and performance, in alignment with the overall market strategy. Key metrics for success in this position include achieving a 40% volume target, ensuring wholesaler execution meets local distribution levels (25%), and retail execution aligns with distribution and display targets across a managed subset of accounts (25%). Additionally, the Area Sales Manager will be responsible for maximizing in-market managed funding to 100% usage, including commitments to wholesaler partners. The role requires strong leadership skills to influence external sales teams and ensure best-in-class communication across a multi-faceted route-to-market network.

Responsibilities

• Lead Wholesaler(s) to maximize the sale and distribution of Mark Anthony LRB products in the assigned region.
• Conduct monthly planning & review meetings with Distributor/Broker leadership to benchmark results against quantitative targets and KPIs.
• Develop action plans to deliver results and close performance gaps.
• Manage a dedicated subset of Retail outlets from both a Relationship and Performance standpoint.
• Establish wholesaler and area performance goals using objective tools and feedback.
• Own market level KPIs catered to LRB specific objectives.
• Ensure wholesaler/broker execution within key accounts meets expectations.
• Influence external sales teams to prioritize LRB execution as a focus point for Mark Anthony Brands.
• Communicate effectively across a multi-faceted RTM network.

Requirements

• Outstanding sales experience and track record in the CPG industry, preferably in beverages.
• Distributor and/or supplier experience preferred.
• 3+ years of experience displaying dynamic leadership skills to manage and motivate third-party sales teams.
• Excellent communication skills, including presentation and training ability.
• Proficiency in Microsoft Excel and PowerPoint.