Area Sales Manager

The Elyton Hotel - Birmingham, AL

Full-time - Senior

Birmingham, AL

About the position

The Area Sales Manager at Ascent Hospitality is responsible for leading the sales team across multiple hotel properties, achieving individual and property revenue goals, and fostering long-term customer relationships. This role involves executing sales strategies, conducting aggressive solicitation processes, and collaborating with local organizations to enhance brand awareness. The Area Sales Manager will also analyze market trends, develop marketing communication activities, and ensure customer satisfaction through exemplary service.

Responsibilities

• Execute the sales strategy and ensure individual booking goals are met.
• Conduct a successful, aggressive solicitation process involving outside sales calls, inside appointments, telephone calls, individual letters, and direct mail per company guidelines for each property.
• Cultivate lead sources of sales through direct sales calls, weekly visits to designated calendar targets, and follow-up calls, including cold calls.
• Develop a strategic account plan for demand generators in the market.
• Focus on proactive and reactive selling with individual and group goals.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence in evaluating market and economic trends to adjust sales strategy accordingly.
• Develop strong partnerships with local organizations to increase brand awareness.
• Review STAR reports and competitive shopping reports to maintain awareness of the hotel's market position.
• Research competitors' sales strategies to identify growth opportunities in occupancy and RevPAR.
• Attend sales strategy meetings to provide input on overall sales strategy.
• Suggest innovative marketing ideas and develop deployment strategies to grow market share.
• Serve as the sales contact for the General Manager, Regional Sales leaders, and guests.
• Coordinate public relations activities to augment the marketing communication strategy.
• Support the General Manager in crisis communications.
• Execute and support Customer Service Standards and hotel's Brand Standards.
• Perform other duties as assigned to meet business needs.

Requirements

• High school diploma or GED required; college education preferred.
• At least 3 years of hotel sales experience responsible for selling a multi-hotel complex.
• Excellent written and verbal communication and interpersonal skills.
• Highly responsible, reliable, and ethical.
• Well organized and detail-oriented with excellent guest relations skills.
• Ability to multi-task and proficiency in Microsoft Office applications.
• Valid driver's license and ability to operate a vehicle to meet with clients.

Nice-to-haves

• Experience in hotel management or operations.
• Knowledge of local market trends and competitor analysis.

Benefits

• Competitive salary range of $66.6K - $84.3K per year.
• Opportunities for professional development and growth within the company.