Area Sales Manager

The Elyton Hotel - Birmingham, AL

Full-time - Mid Level

Birmingham, AL

About the position

The Area Sales Manager at Ascent Hospitality is responsible for leading the sales team across multiple hotel properties, achieving individual and property revenue goals, and fostering long-term customer relationships. This role involves executing sales strategies, conducting aggressive solicitation processes, and collaborating with local organizations to enhance brand awareness. The Area Sales Manager also plays a key role in developing marketing communication activities and providing customer intelligence to adapt sales strategies based on market trends.

Responsibilities

• Execute the sales strategy and ensure individual booking goals are met.
• Conduct a successful, aggressive solicitation process involving outside sales calls, inside appointments, and direct mail per company guidelines.
• Cultivate lead sources of sales through direct sales calls and follow-up calls, including cold calls.
• Develop a strategic account plan for demand generators in the market.
• Focus on proactive and reactive selling with individual and group goals.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence to evaluate market and economic trends affecting sales strategy.
• Develop partnerships with local organizations to increase brand awareness.
• Review competitive reports to maintain awareness of the hotel's market position.
• Research competitor sales strategies to grow occupancy and RevPAR.
• Attend sales strategy meetings to provide input on overall sales strategy.
• Suggest innovative marketing ideas and develop deployment strategies to grow market share.
• Serve as the sales contact for the General Manager and Regional Sales leaders.
• Coordinate public relations activities to augment marketing communication strategy.
• Support the General Manager in crisis communications.
• Execute customer service standards and hotel brand standards.
• Perform operational aspects of business booked, including generating proposals and writing contracts.

Requirements

• High school diploma or GED required; college education preferred.
• At least three years of hotel sales experience responsible for selling a multi-hotel complex.
• Excellent written and verbal communication and interpersonal skills.
• Highly responsible, reliable, and ethical.
• Well organized and detail-oriented with the ability to multi-task.
• Proficiency in Microsoft Office applications.
• Valid driver's license and ability to operate a vehicle to meet with clients.

Nice-to-haves

• Experience in hospitality sales management.
• Strong leadership and motivational skills.

Benefits

• Competitive salary
• Opportunities for career advancement
• Employee discounts on hotel stays
• Comprehensive training programs