Area Sales Manager

Park Square Homes - Orlando, FL

Full-time - Mid Level

Orlando, FL

Construction of Buildings

About the position

The Area Sales Manager at Park Square Homes is responsible for leading and managing a dynamic sales team in the Central Florida region. This role focuses on driving business performance, cultivating relationships with homebuyers and partners, and ensuring the delivery of exceptional customer service. The position requires strategic planning, market insight, and effective team development to meet sales goals and enhance the company's brand presence in the homebuilding industry.

Responsibilities

• Lead, recruit, train, and mentor sales teams to meet company sales goals and deliver top-tier customer service.
• Manage and supervise sales team members, providing guidance and feedback to improve performance and personal growth.
• Monitor traffic, conversion, and referral rates, ensuring sales quotas are met and company objectives are achieved.
• Stay up to date on product knowledge, competitive analysis, and market trends to provide guidance and recommendations to the sales team and company leadership on sales strategies.
• Maintain the integrity and accuracy of sales data and ensure it is consistently updated in company systems.
• Manage model homes, inventory and sales offices, ensuring they are maintained, furnished, and properly staffed.
• Ensure the implementation and adherence to the company's selling strategy.
• Oversee and assist in the development of sales presentations, training programs, and strategies to advance the sales team's strengths, overcome objections and close sales.
• Provide input into the development of sales tools, collateral and strategies in collaboration with other departments, including Design Center, Marketing, and Operations.
• Promote strong relationships with brokers, Realtors, and other partners to generate leads and drive sales.
• Oversee homebuyer interactions to ensure a positive experience from initial contact through closing and beyond.
• Handle homebuyer issues promptly and professionally, coordinating with internal departments and external partners, including lenders and contractors, to resolve any concerns.
• Participate in new community planning including model selections, home features, and overall design strategies based on customer feedback and market trends.
• Conduct regular performance reviews, providing constructive feedback to sales team and setting clear, achievable goals.
• Lead regular sales meetings, reviewing performance, traffic reports, market trends and sales tools.
• Coordinate and conduct training programs to improve the selling skills and product knowledge of sales team.
• Implement staffing strategies to ensure sales teams are adequately staffed at all times, and sales goals are being met consistently.
• Foster a positive, collaborative and motivating environment where the sales team is encouraged to excel.
• Develop and maintain an organized and efficient work environment to optimize team performance.
• Establish short- and long-term sales goals and strategies.
• Provide regular reports on sales performance, competitive activity, and market trends to leadership.
• Analyze and evaluate the effectiveness of sales methods, costs, and results to drive business decisions.
• Identify opportunities for process improvement and implement changes to streamline operations.
• Ensure all required documentation for sales transactions, including contracts and change orders, are completed accurately and in compliance with company standards.
• Represent the company at industry events, conferences, and community meetings, promoting the company's brand and services.
• Cultivate relationships with key stakeholders, including Realtors, vendors, and partners, to generate leads and drive sales.
• Work with local Homeowner Associations, resolving any community-related issues in a timely manner.
• Attend trade shows and networking events to maintain a strong knowledge of industry trends and competitor activity.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (preferred).
• A minimum of 5 years of experience in sales, with at least 3 years in a leadership or management role in the homebuilding industry.
• Active Florida Real Estate Salesperson or Broker License.
• Proven ability to manage and lead sales teams to exceed targets and achieve business goals.
• In-depth understanding of the homebuilding sales process, including contract negotiation, mortgage programs, and market research.
• Strong coaching and mentoring skills, with a focus on providing actionable feedback and performance improvement.
• Ability to evaluate data and use insights to make informed business decisions.
• Strong communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships with clients, Realtors, and team members.
• Proficient in Microsoft Office Suite and other business applications.
• Ability to manage multiple priorities and tasks in a fast-paced, deadline-driven environment.
• Ability to travel occasionally for training and business needs.

Nice-to-haves

• Experience with competitive analysis and creating strategic sales plans is a plus.

Benefits

• Competitive salary range of $90.5K - $115K per year.
• Opportunities for professional development and training.
• Supportive and collaborative work environment.
• Health and wellness programs.