The Coca-Cola Company - Capitol Heights, MD
posted 3 months ago
The Area Sales Manager (ASM) is a pivotal role responsible for the direct management and leadership of an assigned sales market, specifically within the Washington, DC Metro Area. This position requires a dynamic individual who can lead the direction, execution, and proper reporting of outcomes to ensure that expected revenue goals are met. The ASM will be tasked with delivering a comprehensive business plan by leading the Sales and Delivery organization to identify opportunities, establish goals and objectives, and ensure that all stakeholders are balanced and managed effectively. This includes monitoring key performance metrics and managing resources efficiently to achieve the desired outcomes. In this role, the ASM will coach, teach, and train District Sales Managers to successfully deliver results. They will drive RED improvement and collaborate with Coca-Cola North America (CCNA) and other key stakeholders to grow market share while developing teammates. The ASM is expected to foster a fun, results-driven work environment that prioritizes safety, professionalism, and ethical practices. They will provide honest assessments of team members to support their effectiveness and development, creating strategic developmental plans necessary for continuous improvement and career growth opportunities. The ASM will own customer service and relationships with both internal and external stakeholders, establishing positive and profitable selling relationships with key customers to drive the successful execution of commercial plans in the market. They will also lead the strengthening of community relationships through collaboration and sharing of best practices within the industry, influencing solutions for both national and local customers to grow profitably. The ASM will define the Look of Success (LOS) and ensure that team members understand their roles and responsibilities, tracking and reporting results accurately to maintain accountability. Additionally, the ASM will manage all relevant activities to deliver the operating plan, including administrative duties that support the business plan and establishing a positive rapport within the communities of the assigned market. They will lead cross-functional collaboration by partnering with other departments, ensuring that shared expectations are met and exceeded. Establishing management routines to maintain communication between all departments is crucial, as is providing input and direction regarding merchandising standards, product supply, forecasts, and inventory risks to maximize revenue. The ASM will motivate and lead their team to deliver results by effectively communicating company goals, safety practices, and deadlines, while engaging and developing teammates through performance management, coaching, and training. Continuous improvement methods will be implemented while maintaining a customer focus, embodying the company’s purpose and values to inspire servant leadership.