Area Sales Manager

$81,000 - $140,000/Yr

PepsiCo

Full-time - Mid Level

10,001+ employees

Beverage and Tobacco Product Manufacturing

About the position

The Area Sales Manager is responsible for managing and developing a team of sales employees to achieve designated sales plans while improving overall business performance in a direct store delivery environment. This role focuses on building strategic partnerships with customers, driving customer satisfaction, and generating new business through effective sales strategies. The position requires a passionate, self-motivated individual who can lead a team to meet revenue and execution goals while ensuring compliance with company standards.

Responsibilities

• Manage and develop a team of sales employees to achieve designated sales plans.
• Build and maintain strategic partnerships with customers to drive satisfaction.
• Leverage VIP tools for efficient route sales and delivery, customer orders, and productivity.
• Analyze business trends and opportunities using VIP tools and maintain training levels across sales teams.
• Lead and motivate District Sales Leads against defined revenue and execution goals.
• Activate local and national marketplace initiatives to maximize brand performance.
• Manage distributor relationships and partner with routes on sales execution.
• Develop the organization by managing performance and individual capability.
• Ensure the team delivers volume and revenue results while managing costs.
• Conduct documented 1:1 route rides with DSLs and PSRs to assess capabilities and develop skills.
• Manage Banner CDA compliance and payment relevant to space, promotion, and execution standards.
• Review sales activity, performance, and training needs with sales personnel.
• Collaborate with cross-functional team members to maintain customer service levels.
• Proactively contact assigned accounts to identify customer needs and resolve issues.
• Develop and maintain knowledge of the company's services, product line, and pricing structure.
• Review sales scorecards weekly and leverage data to drive accountability within the team.
• Identify skill set opportunities within the team and enhance capability through training.

Requirements

• Bachelor's degree in Business, Marketing, or a closely related field, or equivalent experience.
• Minimum of 4 years of experience as a sales representative and/or sales manager, or 7 years of applicable experience without a degree.
• Valid Driver's License is required.
• Experience developing comprehensive strategies, business and sales plans, and schedules.
• Three years of experience recruiting, hiring, leading, and managing performance for an outside sales team.

Nice-to-haves

• Experience in the beverage industry.
• Strong analytical skills to interpret sales data and trends.
• Ability to work in a fast-paced environment and manage multiple priorities.

Benefits

• Competitive salary range of $81,000 - $140,000 annually.
• Opportunities for professional development and training.
• Health insurance options.
• 401(k) retirement plan with company matching contributions.