Ascent Hospitality Management - Hammond, IN
posted 7 months ago
The Area Sales Manager at Ascent Hospitality Management Co. plays a crucial role in driving revenue for the assigned market segment. This position is responsible for implementing key sales initiatives that align with the brand's business strategy. The Area Sales Manager will focus on both proactive and reactive selling, ensuring that individual booking goals are met while developing strategic account plans for demand generators in the market. The role requires a deep understanding of market and economic trends, allowing the manager to adapt sales strategies to meet or exceed customer expectations. In addition to executing the sales strategy, the Area Sales Manager will develop strong partnerships with local organizations to enhance brand awareness. They will utilize various resources, including STAR reports and competitive shopping reports, to maintain an awareness of the hotel's market position. The manager will also research competitors' sales strategies to identify opportunities for growth in occupancy and revenue per available room (RevPAR). The position involves active participation in sales strategy meetings, where the Area Sales Manager will provide input on overall sales strategies. They are expected to suggest innovative marketing ideas and develop deployment strategies to continue growing market share. Furthermore, the Area Sales Manager will engage in community and public relations efforts, ensuring the property participates in local, regional, and national tradeshows and client events. Customer service is a key focus of this role, as the Area Sales Manager will execute and support customer service standards and the hotel's brand standards. They will handle the operational aspects of business booked, including generating proposals, writing contracts, and maintaining customer correspondence. Ultimately, the Area Sales Manager is dedicated to delivering exemplary customer service to drive satisfaction and loyalty, ensuring that customer needs are met before and during their events.