Area Sales Manager

Summit Hospitality - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

Accommodation

About the position

The Area Sales Manager at Summit Hospitality Group is responsible for leading a multi-property sales effort within a designated market. This role focuses on proactively building business relationships, driving new business opportunities, and enhancing revenue and market share for the portfolio of hotels. The position emphasizes effective communication, strategic account planning, and performance accountability to elevate customer experiences and achieve sales goals.

Responsibilities

• Conduct sales calls, prospecting, site tours, blitzes, customer events, and participate in trade shows.
• Identify and pursue new business development through business drivers.
• Continue to grow existing account portfolio; replace underperforming accounts.
• Execute the account initiatives from the market and hotel sales & marketing business plan.
• Analyze operational and sales reports to identify opportunities and develop account strategies to gain market share, increase revenues and provide greater profits.
• Participate in departmental meetings and team outings.
• Report weekly on sales activity and bookings.
• Accurate tracking and account data entry into Customer Relationship Management system (CRM).
• Be knowledgeable about brand sales initiative, strategies, trainings and systems.
• Manage assigned sponsorships and affiliations that align with the company's civic duty, community outreach and sales & marketing strategies.
• Participate in community events, associations and organizations to promote our company's community presence.
• Develop strategic business partnerships that provide leads, referrals, community awareness and direct sales.
• Participate and advocate customer entertainment events (athletic, concert & event tickets).
• Participate in assigned corporate and brand sales training.
• Complete an annual self performance appraisal.
• Submit Paid Time Off requests in a timely fashion.
• Communicate professionally, clearly and concisely in all written and verbal communication.
• Understand and adhere to the processes, policies, and standards of Summit Hospitality Group.

Requirements

• Experience in outside sales, preferably in the hospitality industry.
• Strong communication skills, both written and verbal.
• Ability to build and maintain business relationships.
• Proven track record of achieving sales goals and driving revenue growth.
• Familiarity with Customer Relationship Management (CRM) systems.

Nice-to-haves

• Experience in strategic account planning.
• Knowledge of market trends and competitive landscape in the hospitality sector.
• Ability to analyze sales reports and develop actionable strategies.

Benefits

• Paid time off