Area Sales Manager

Costa Farms - Miami, FL

Full-time - Mid Level

Miami, FL

5,001-10,000 employees

Crop Production

About the position

The Area Sales Manager at Costa Farms is responsible for managing retail programs, optimizing product placement, and driving sales growth. This role involves collaborating with key account managers, communicating effectively across the organization, and ensuring merchandise presentation meets company standards. The position requires a strong focus on customer service, relationship building, and data-driven decision-making to achieve sales goals and enhance customer satisfaction.

Responsibilities

• Support and maintain a professional, team environment.
• Manage the execution of retail programs including plan-o-gram optimization and proper product placement.
• Participate in weekly communication via GSC missions, group meetings, or conference calls to set weekly priorities.
• Collaborate with Key Account Manager to identify opportunities to drive sales and gross margin.
• Communicate issues effectively throughout the chain of command.
• Ensure merchandise presentation is in accordance with Live Goods Department/Visual standards.
• Work with store operators to design and execute creative displays to promote additional sales opportunities.
• Resolve store-level customer service issues and requests as the face of the company.
• Participate in district functions such as resets and events.
• Communicate with customer operations teams on the progress of programs, sales, and opportunities to build trusting relationships.
• Utilize internal reporting metrics to manage inventory flow, sales growth, and shrink to achieve forecasted goals.
• Travel to markets to build relationships, inspect product quality, and analyze competition.
• Assist in customer meetings to ensure proper rollout of new programs.

Requirements

• Fluent in Spanish.
• Mid-level experience in sales or related field.
• Strong financial acumen.
• Excellent communication skills.
• Highly motivated self-starter with a strong drive to achieve results.
• Adaptable and flexible in a dynamic environment.
• Strong interpersonal skills and problem-solving abilities.
• Organized and process-oriented with attention to detail.
• Customer-focused with a commitment to satisfaction.
• Analytical and data-driven, using metrics for decision-making.

Nice-to-haves

• Experience in horticulture or related industries.
• Familiarity with retail sales strategies.
• Ability to work outdoors in challenging conditions.

Benefits

• Health savings account
• Health insurance
• On-site gym
• Dental insurance
• 401(k)
• Vision insurance
• 401(k) matching
• Employee discounts on plants
• Growth opportunities
• Challenging and exciting work environment
• Costa Farms Scholarship