Ambassador Hotel Oklahoma City, Autograph Collection - Oklahoma City, OK
posted 2 months ago
The Social Media Manager is responsible for developing, executing, and reporting on social media marketing strategies for designated brands, serving as the marketing champion for these brands. This role is pivotal in increasing brand awareness and effectiveness through various marketing functions. The Social Media Manager will assist in executing the marketing plan and SMART goals for the brands, ideating and managing marketing tactics, and updating the marketing tracker with status updates. They will also manage the marketing budget as it applies to their role and report on marketing efforts routinely. Additionally, the manager will oversee the digital asset database, ensuring the upkeep of releases, images, videos, and brand assets, and will serve as the point of contact for photo shoots. As an on-property brand ambassador, the Social Media Manager will ensure that all brand items are accurate and represent the brand guidelines, while also ideating guest experiences alongside the operations team. Attendance at local educational and networking events is expected to enhance knowledge, skills, and brand awareness. In terms of social media responsibilities, the manager will build and implement a comprehensive social media strategy using industry research, digital benchmarking, and target audience identification. They will execute the social media plan based on the brand's marketing strategy, develop and execute plans to grow the online presence of each brand's channel, and champion social media marketing activities. This includes creating high-quality content calendars, connecting with industry professionals and micro-influencers, engaging with online followers, and monitoring social media KPIs to adjust strategies as needed. The manager will also capture quality photography and video content for social media. The role also encompasses digital marketing responsibilities, such as maintaining the online digital presence, responding to online reviews, creating and deploying newsletters, and conducting online audits to ensure information is up to date. The Social Media Manager will assist in executing paid social media campaigns and managing paid advertising campaigns. Finally, the manager will serve as the marketing champion for on-site activations, assisting in the design and distribution of marketing materials both physically and digitally. Most work will be conducted on-site at hotel or outlet locations, with occasional off-site work for events related to job functions. Attendance at on-site activations is required.