EAB

posted 10 days ago

Full-time - Entry Level
Educational Services

About the position

The Art Director (Temporary) at EAB plays a crucial role in planning and executing visual elements for direct marketing materials aimed at higher education clients. This position focuses on creating effective marketing collateral, including direct mail, digital ads, and email campaigns, while ensuring high production quality. The Art Director collaborates with various teams to meet client objectives and enhance response rates through innovative design and marketing strategies.

Responsibilities

  • Research and develop understanding of each assigned client, including their history and objectives.
  • Integrate clients' brand elements to create effective marketing materials.
  • Optimize client response rates by applying direct marketing principles.
  • Build emails and landing pages using HTML and CSS for optimal performance.
  • Utilize the marketing automation platform to create email templates and web experiences.
  • Format content and configure functionality within the content management system (CMS).
  • Collaborate with account teams, copywriters, and digital specialists to create innovative campaigns.
  • Prioritize and deliver work according to established deadlines.
  • Maintain accurate files of creative reference materials for clients.
  • Participate in team and creative meetings, focusing on client discovery discussions.
  • Stay updated with emerging technologies and trends.

Requirements

  • Bachelor's degree in a related field.
  • 2 years of work experience in a marketing or advertising environment.
  • Proficiency in Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop) and the Macintosh operating system.
  • Knowledge of best practices for designing and coding HTML emails.
  • Understanding of graphic optimization and web animation.
  • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.

Nice-to-haves

  • Experience with web design and usability.
  • Knowledge of print production and postal regulations.
  • Familiarity with animation and video design using Adobe After Effects and Adobe Premiere.
  • A passion for design and collaboration with other creative professionals.
  • Effective communication and problem-solving skills.
  • Commitment to diversity and inclusive behaviors.

Benefits

  • Compensation of $26 per hour.
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