Asset & Wealth Management, Head of ETF Marketing, Vice President

Goldman Sachs - New York, NY

Full-time - Senior

New York, NY

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals. Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has been fueled by momentum and an imperative to unify the discipline, codifying a business-critical function seen as core to the firm's future growth. As such, GS has built a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as establishing marketing leads for each of our revenue divisions. Together, this team collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve. Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Working across public markets, alternative and external investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. A new Global Head of Marketing for Asset Management joined in early 2022. This Vice President will play a key role within the Asset Management (AM) Marketing team, leading ETF Marketing. This is a new leadership role that drives the global growth of Goldman Sachs Asset Management's ETF franchise. The Vice President will partner with client-facing business leaders to harness the top commercial ETF priorities. They will partner with ETF investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse ETF product-related insights across content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business.

Responsibilities

• Build awareness and affinity for AM's ETF investment capabilities through the development and execution of strategic marketing plans to fuel overall business growth objectives.
• Partner with business leaders to understand specific commercial objectives to develop unique ETF product positioning, ensuring AM's value proposition and messaging pillars are infused through all product marketing assets globally.
• Develop and implement marketing plans around new ETF product/fund launches, major announcements, tentpole events and client conferences, as well as partnering with colleagues across AM Marketing to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns.
• Oversee the development and creation of ETF product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's Creative Design team.
• Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.
• Partner with Media Relations on relevant opportunities that showcase ETF investments.
• Collaborate with business and functional market researchers and marketing analytics teams to identify and leverage insights, and monitor performance of marketing efforts.
• End-to-end reporting and measurement ensuring clear MROI and taking active steps to enhance approach and materials as necessary to optimize impact.
• Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Drive operational efficiency of the public market investments marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment heads, and key senior stakeholders across the global organization.

Requirements

• 15+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements.
• Prior experience liaising with both product and marketing functions.
• In-depth knowledge of the asset management industry and ETF in particular: clients, products, regulations, competitors.
• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story.
• Well-developed strategic thinking with commercial awareness and business acumen.
• Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes.
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels.
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.
• Bachelor's Degree (BA/BS); MBA and/or CFA preferred.