Asset & Wealth Management, Head of ETF Marketing, Vice President

$125,000 - $250,000/Yr

Goldman Sachs - New York, NY

Full-time - Senior

New York, NY

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The Vice President of ETF Marketing at Goldman Sachs will lead the marketing strategies for the Asset Management's ETF franchise, driving global growth and enhancing brand awareness. This role involves collaboration with various teams to develop product positioning, messaging strategies, and comprehensive marketing campaigns that align with the company's commercial objectives. The position requires a strategic thinker with extensive experience in the asset management industry, particularly in ETFs, to effectively communicate the value proposition and ensure successful product launches.

Responsibilities

• Build awareness and affinity for AM's ETF investment capabilities through strategic marketing plans.
• Develop unique ETF product positioning and ensure messaging pillars are infused in all marketing assets.
• Implement marketing plans for new ETF product launches and major announcements.
• Oversee the creation of ETF product-specific marketing collateral in partnership with the Creative Design team.
• Map out a coordinated product-specific calendar that aligns with AM's content calendar.
• Collaborate with Media Relations to showcase ETF investments.
• Leverage insights from market researchers and marketing analytics teams to monitor performance.
• Ensure clear measurement and reporting of marketing efforts, optimizing impact as necessary.
• Maintain adherence to regulatory guidelines for all marketing communications.
• Drive operational efficiency within the public market investments marketing team.
• Develop strong relationships across AM Marketing, Global Marketing, Corporate Communications, Compliance, Legal, and senior stakeholders.

Requirements

• 15+ years in a similar role within a leading financial institution with measurable impacts and achievements.
• Prior experience liaising with product and marketing functions.
• In-depth knowledge of the asset management industry and ETFs, including clients, products, regulations, and competitors.
• Ability to present investment views clearly and compellingly.
• Well-developed strategic thinking with commercial awareness and business acumen.
• Demonstrated integrated marketing skills across strategy and execution.
• Track record of working effectively across complex organizations with excellent communication skills.
• Ability to work under pressure while maintaining high standards.
• Bachelor's Degree (BA/BS); MBA and/or CFA preferred.

Nice-to-haves

• MBA and/or CFA preferred.

Benefits

• Competitive salary range of $125,000-$250,000.
• Discretionary bonus eligibility for active employees at fiscal year-end.
• Comprehensive benefits and wellness offerings for full-time and part-time employees working at least 20 hours per week.