Abercrombie & Fitch - Columbus, OH
posted 15 days ago
Full-time - Mid Level
Columbus, OH
1,001-5,000 employees
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
About the position
The Assistant/Associate Art Director for Social at Abercrombie & Fitch Co. is a creative role focused on developing engaging digital campaigns and social media content. This position requires collaboration with various teams to translate high-level concepts into customer-focused content, particularly for social media platforms. The ideal candidate will have a strong understanding of fashion trends and social media dynamics, with the ability to produce high-quality assets quickly and effectively.
Responsibilities
- Collaborate with strategy and art directors to create digital content for A+F social media platforms.
- Create assets (on-figure and flat) in support of a monthly content calendar that supports brand level milestones and activity.
- Collaborate with strategy teams on planning campaigns, UGC, and influencer programs.
- Deliver mobile media content and appropriate flat lays and in-house UGC content.
- Work with editorial and copy teams to ideate/concept campaigns and captioning.
- Partner with merchants to plan messaging and ensure correct product is launched.
- Translate campaign look and feel into branded and product-focused stories for Instagram.
- Manage interaction with cross-functional teams including strategy, DTC, paid media, legal, store directors/teams, PR, legal, music, and copy to ensure creative and directional alignment.
- Work closely with the creative team to develop short, medium, and long-term social media channel and content strategies with a 'first to market' approach.
- Collaborate on seasonal influencer strategies and digital content development with influencers/agencies.
- Monitor industry creative best practices/trends and maintain a competitive library of new content opportunities.
- Develop and continuously update best practices and manage recommended rules of engagement.
- Partner with strategy and paid media teams to launch ambassador program content on social.
- Create Social Media digital guides and toolkits for internal teams and external partners.
- Provide support as needed to international teams (China, Europe, etc.).
- Partner with Analytics to measure, analyze and report weekly and seasonal campaign metrics and identify opportunities for improvement.
Requirements
- 2-4 years of photography or digital media experience.
- Highly adept at content creation, videography, editing, and post-production geared for mobile platforms.
- High awareness of current global fashion and image trends for 25-30 year-old customers.
- Thorough and vast knowledge of the digital landscape as pertains to marketing with specific expertise in social media - TikTok and IG obsessed!
- Possess a creative eye and can produce on-the-fly content, while running with ideas.
- Outstanding communication and presentation skills.
- Detail oriented and organized.
- Flexible and capable of changing and adapting to accommodate internal and external circumstances.
- Highly motivated and collaborative with a willingness to learn.
- Strong interpersonal relationship skills.
- Strategic, analytic and structured thinking ability.
Nice-to-haves
- Design skills would be a plus.
Benefits
- Store discount
- Paid parental leave
- Caregiver leave
- Disability insurance
- Health insurance
- Dental insurance
- Flexible spending account
- Paid time off
- Cell phone reimbursement
- Adoption assistance
- Vision insurance
- 401(k) matching
- Opportunities for advancement
