Assistant Athletic Director of Marketing and Promotions

$52,000 - $55,000/Yr

National Collegiate Athletic Association - Lewiston, ID

Full-time - Mid Level

Lewiston, ID

General Merchandise Retailers

About the position

The Assistant Athletic Director of Marketing & Promotions at LC State is responsible for developing and executing marketing strategies to enhance the visibility and engagement of the athletic programs. This role involves collaboration with various departments to create promotional materials, manage social media accounts, and coordinate game day promotions, all aimed at increasing fan engagement and revenue generation.

Responsibilities

• Develop and execute marketing plans for all athletic programs.
• Plan and coordinate in-game promotions, halftime shows, and special events.
• Manage the athletic department's social media accounts and create engaging content.
• Assist in identifying and securing sponsorship opportunities for the athletic department.
• Maintain and enhance the brand image of the athletic department through consistent messaging.
• Collaborate with athletic department staff, coaches, and student organizations to align marketing efforts with team goals.
• Provide regular reports on marketing initiatives and fan engagement metrics.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• 3-5 years of experience in sports marketing, promotions, or a related area.
• Strong understanding of marketing principles, digital media, and fan engagement strategies.
• Excellent communication, organizational, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience with social media management, content creation, and data analysis.
• Knowledge of collegiate athletic rules and regulations.

Nice-to-haves

• Master's degree in Marketing, Communications, Sports Management, or a related field.
• Proficiency in Microsoft Suite and design applications such as InDesign or Photoshop.
• CPR certification preferred.