Assistant Athletic Director of Marketing & Promotions

$52,000 - $55,000/Yr

Lewis-Clark State College - Lewiston, ID

Full-time - Mid Level

Lewiston, ID

Educational Services

About the position

The Assistant Athletic Director of Marketing & Promotions at LC State is responsible for developing and executing marketing strategies to enhance the visibility and engagement of the athletic programs. This role involves collaboration with various departments to create promotional materials, manage fan engagement through digital platforms, and coordinate game day promotions. The position also focuses on securing sponsorships and generating revenue for the athletic department while maintaining the brand image and ensuring alignment with institutional goals.

Responsibilities

• Develop and execute marketing plans for all athletic programs to increase visibility and community engagement.
• Plan and coordinate in-game promotions, halftime shows, and special events to enhance the fan experience.
• Develop and implement strategies to increase fan engagement through social media and email campaigns.
• Assist in identifying and securing sponsorship opportunities for the athletic department.
• Maintain and enhance the brand image of the athletic department through consistent messaging and creative marketing efforts.
• Collaborate with athletic department staff, coaches, and student organizations to align marketing efforts with team goals.
• Serve as the primary point-of-contact for external media and marketing inquiries.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field from a regionally accredited college or university.
• Minimum of 3-5 years of experience in sports marketing, promotions, or a related area.
• Strong understanding of marketing principles, digital media, and fan engagement strategies.
• Excellent communication, organizational, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience with social media management, content creation, and data analysis.
• Knowledge of collegiate athletic rules and regulations.

Nice-to-haves

• Master's degree in Marketing, Communications, Sports Management, or a related field from a regionally accredited college or university.
• Proficiency in Microsoft Suite and design applications such as InDesign or Photoshop.
• CPR certification preferred.

Benefits

• 93 percent employer paid medical, vision, and dental insurance for employees and dependents.
• Generous tuition discount including $5 per credit for employees and spouses, and 50 percent off tuition for dependent children up to age 26.
• Sick and vacation accrual program.
• 11 paid holidays.
• 8 weeks paid parental leave.
• Generously matched retirement plan.
• Free onsite fitness facility with a strong wellness program.