Assistant Brand Activation Manager

Little Caesars - Detroit, MI

Full-time - Mid Level

Detroit, MI

Food Services and Drinking Places

About the position

The Assistant Brand Activation Manager at Little Caesars is responsible for providing professional support to the brand marketing team in executing national marketing campaigns, promotions, and programs. This role serves as a liaison between various stakeholders, including marketing, customers, operators, and vendors, ensuring effective communication and project execution. The position requires independent project management and the ability to make decisions that positively impact brand strategy and execution.

Responsibilities

• Support brand marketing team in national campaign development and execution.
• Coordinate, execute, and communicate with the system through the development of creative services promotional catalog.
• Develop standard and/or customized point of purchase (POP) materials.
• Work with marketing communications manager to develop and execute campaign communication.
• Provide updates to marketing leadership as appropriate.
• Develop supporting local store marketing (LSM) concepts for each marketing campaign.
• Identify and research potential new resources and best practices for national implementation.
• Plan and coordinate store visits to conduct field research.
• Provide operator guidance on optional campaign support materials.
• Establish high quality, low cost providers and develop dependable vendor relationships.
• Manage relationships with distribution centers for delivery of marketing materials.
• Collect and complete vendor reports.
• Assist in the development of executive summaries for annual planning and national presentations.
• Analyze data and provide reports to management.
• Coordinate and monitor campaign expenses, purchase orders, and invoicing.
• Assist with coordination and execution of cross promotions and crew incentive programs.
• Administer digital content and user groups for digital menu boards.
• Review and execute all incoming requests from stores for product and price changes.
• Manage branded marketing product quality control by implementing vendor licensing and compliance plans.
• Coordinate annual vendor business reviews to establish improvement strategies.
• Manage marketing internal and external issue resolution.
• Provide support on special projects and research new tools and resources.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Two years of experience in marketing, preferably in field marketing.
• Excellent verbal and written communication and presentation skills.
• Strong organizational and time management skills.
• Proficiency in Microsoft Office applications (Excel, PowerPoint, Word, Adobe Acrobat).
• Demonstrated analytical skills with the ability to compile and present data.
• Experience working in the restaurant industry.

Nice-to-haves

• Experience in digital marketing and content management.
• Knowledge of vendor management and compliance processes.

Benefits

• Health insurance
• 401k retirement plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities