Assistant Brand Manager

Michigan Sugar Company - Bay City, MI

Full-time - Entry Level

Bay City, MI

501-1,000 employees

Food Manufacturing

About the position

The Assistant Brand Manager at Michigan Sugar Company plays a crucial role in supporting the development and execution of marketing strategies aimed at enhancing brand visibility and growth. This position involves collaboration with various teams, market analysis, and management of brand initiatives to ensure consistency and effectiveness in marketing efforts.

Responsibilities

• Assist in the development and implementation of brand strategies and marketing plans.
• Contribute to the creation of brand positioning, messaging, and identity.
• Conduct market research to identify trends, consumer preferences, and competitive landscape.
• Analyze market data to provide insights and recommendations for brand and company initiatives.
• Assist in the creation of product marketing materials and launch plans.
• Support the planning, execution, and monitoring of marketing campaigns across various channels.
• Coordinate with internal teams and external agencies to ensure timely and effective campaign delivery.
• Manage the brand's online presence, including social media, website content, and digital advertising.
• Monitor digital performance metrics and provide insights for optimization.
• Launch e-commerce platform for internal brands.
• Help organize and execute brand events, promotions, and sponsorships.
• Coordinate logistics, materials, and vendor relations for brand events.
• Assist in managing the brand marketing budget, tracking expenses, and ensuring cost-effective use of resources.
• Prepare financial reports and analysis for brand initiatives.
• Monitor and analyze brand performance metrics, such as sales data, market share, and consumer feedback.
• Prepare regular reports on brand performance and campaign effectiveness.
• Work closely with sales, corporate communication, and other departments to ensure brand consistency and alignment.
• Support internal communications to promote brand initiatives and updates.
• Handle administrative tasks related to brand management, such as scheduling meetings, preparing presentations, and maintaining brand documentation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in brand management, marketing, or a related role.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with marketing software (e.g., CRM tools, analytics platforms).

Benefits

• Competitive market wages
• Opportunity for professional growth and development
• Comprehensive benefit packages including medical and dental insurance
• 401(k) plan
• Paid time off