Assistant Brand Manager

$62,500 - $81,300/Yr

Bimbo Bakeries USA - Horsham, PA

Full-time - Entry Level

Horsham, PA

10,001+ employees

Food Manufacturing

About the position

The Assistant Brand Manager at Bimbo Bakeries USA is a dynamic role focused on managing and growing the Buns & Rolls portfolio, which includes well-known brands such as Ball Park, Sara Lee, and Arnold/Brownberry/Oroweat. This position involves data analysis, project management, and cross-functional collaboration to support brand initiatives and drive growth in a competitive market.

Responsibilities

• Become the subject matter expert for key data resources including Circana/IRI and Margin Miner.
• Conduct data analysis of business results and recommend appropriate courses of action.
• Monitor KPIs and provide in-depth analysis to determine opportunities for growth.
• Provide relevant reports, gather key competitive intelligence, distill key learnings, develop recommendations, and report findings to the team.
• Responsible for maintenance of current product portfolio, including item system updates and sales communication materials.
• Lead cross-functional teams for minor product updates like recipe and packaging changes.
• Support the development of new items/flavors including ideation through commercialization.
• Manage sample requests, sales team requests, and budget invoicing on behalf of the Buns & Rolls brand team.
• Support the Marketing Director and Brand Manager across daily brand activities.
• Assist the team in the annual planning process and inter-agency teams.

Requirements

• Bachelor's degree in marketing or a related field.
• 1-3 years of experience in brand management or related roles.
• Experience with syndicated and/or market research & consumer data required.
• Proficiency in Outlook, Microsoft Teams, Microsoft Excel, and PowerPoint.

Nice-to-haves

• Experience with Circana/Nielsen and internal sales systems.
• Strong public speaking skills and presentation development capabilities.
• A desire to learn the principles of marketing and brand management.

Benefits

• Salary Range: $62,500 - $81,300
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• 401k & Company Match
• On-the-Job Training with Advancement Opportunities