Assistant Content Marketing Manager | Bankrate

Red Ventures - Charlotte, NC

Full-time - Mid Level

Remote - Charlotte, NC

1,001-5,000 employees

Insurance Carriers and Related Activities

About the position

The Assistant Content Marketing Manager at Bankrate is a pivotal role within the Authority Building Team (ABT), focusing on enhancing the content marketing strategy across key financial verticals. This position requires a blend of creative and analytical skills to drive impactful marketing campaigns, collaborate with various stakeholders, and utilize data to inform decision-making. The role emphasizes building relationships, executing campaigns, and analyzing performance metrics to ensure the success of content initiatives.

Responsibilities

• Aggregate various data sources to identify opportunities for content marketing.
• Design and pitch campaigns that align with the strategic goals of the team.
• Contribute to campaign briefs and develop spec sheets for campaign execution.
• Serve as the primary contact for external publishers, managing end-to-end communication.
• Monitor and update project management systems for visibility and progress tracking.
• Build relationships with key stakeholders across SEO, editorial, product, and design teams.
• Identify collaboration opportunities by connecting stakeholder needs to ongoing initiatives.
• Assist with reporting on various metrics and communicate findings to stakeholders.
• Set benchmarks for measuring success and forecast future performance.
• Innovate and recommend new initiatives to enhance impact.

Requirements

• At least 2 years of experience in Content Marketing or a similar role.
• Bachelor's degree preferred, but experience can be considered in lieu of a degree.
• Strong written and verbal communication skills.
• Proven analytical skills and experience synthesizing data for strategic action plans.
• Ability to prioritize and meet multiple deadlines in a fast-paced environment.
• Strong accountability and communication skills across functional teams.

Nice-to-haves

• Working knowledge of SEO best practices.
• Experience with social media platforms to amplify content.
• Familiarity with tools like Ahrefs, Looker, and Google Drive.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• On-site gym
• Dental insurance
• Flexible spending account
• Paid time off
• Work from home
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance
• Free fitness classes